1 Reciprocity

Robert Cialdini, Dr. Robert Cialdini, Dr. Cialdini, Influence, 6 Principles of Persuasion, 6 Principles of Influence, Influencing, Reciprocity, strategic risk

Image representing Dr. Robert Cialdini’s “6 Principles of Influence” (also known as the “6 Principles of Persuasion).
1. Reciprocity – “Desire to give back ‘in kind’ when you receive an unexpected gift.”

Gray background with a gift wrapped in red paper with a silver ribbon.

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