How to Make a Strategic Vision Board Square 1: Reputation

This is the first in a series about developing a Strategic Vision Board for your business. I will explain why your Reputation is such an integral part of planning, and which questions to ask.

Looking into the future is a really important process for every business owner. But it’s often very difficult to visualize abstract concepts like “goals,” “vision,” and “strategy.”

If you are a visual learner and want to create a compelling plan for your company’s future, the Strategic Vision Board can help. It uses the Feng Shui concept of the Magic Square (also known as the Bagua Map) as a framework to define a strategic vision for your business.

Read my Introduction to creating a Strategic Vision Board.Strategic Vision Board, Strategic Vision, Strategic Planning, Vision Board, Vision boarding, basic element, yin and yang

In this post, we’ll discuss the 1st step in the 9-square process, which is Reputation.

I will be explaining:

  • the main concept,
  • the corresponding Color,
  • Element,
  • Season,
  • suggested Essential Oils,
  • a Focus Area,
  • Purpose,
  • Goal,
  • Keywords,
  • Main Question,
  • Practical Applications to get you started, and
  • some Real-Life Examples.

Square 1: Reputation

We start at the top-center square, Reputation (also called “Fame” and “Status”).

4 – Abundance 9 – Reputation 2 – Relationships
3 – Health 5 – Center 7 – Creativity
8 – Wisdom 1 – Passions 6 – Journey

Feng Shui number

The number assigned to this square is: 9

Strategic Vision Board, Strategic Vision, Strategic Planning, Vision Board, Vision boarding, yin and yang, reputation




Fire (Yang)



Early Summer

Essential Oils

Frankincense, Myrrh, Clary Sage

Strategic Vision Board, Strategic Vision, Strategic Planning, Vision Board, Vision boarding, yin and yang, reputation, essential oil, essential oils, frankincense, myrrh


(Want ideas on how to use essential oils in your strategic vision board? Watch my free 9-video series)
Free Video Series Strategic Vision Board Essential Oils

Focus Area



Awareness of how others see us


Accept negative feedback as a learning tool


Happiness, Fulfillment, Honor

Main Question

What do you want to be famous for?


Community relations, networking opportunities, receiving awards, gaining respect

Practical Applications

Ways to build Reputation:

  • Conduct a Year In Review
  • Identify which awards, recognition, and other status symbols you’d like to achieve in the next year
  • Ask yourself, “How do I want to gain respect?”
  • Evaluate your Company Culture: How does it feel to work/do business with/engage with your company?
  • Look for new ways to relate to your community.
  • Consider how your company is perceived from the outside world.
    • How does your message sound to others?
    • What are people saying about you?
    • Which vulnerabilities are you not yet aware of?
  • What is it like to be your customer? How does the onboarding process feel?

Evaluating your Reputation can be difficult, because often it is challenging to step outside of our everyday point of view. We tend to get used to “the way things are.”

Consider your key objectives:

  • Where do you want your company to be in 5 years?
  • Which ultimate goals do you want to reach?
  • Once you get there, how will you adjust to your new fame and fortune?

Goals should be SMART: Specific, Measurable, Achievable, Results-Oriented, and Time-Bound.

Real-Life Examples

Here are two ways to rethink your Reputation goals.

Example 1: Inspire with Videos

Video is becoming an extremely important way to communicate with customers, and with the public in general. But leaders often focus more on the internal Reputation needs, and less on that of their customers’ perception.

A typical organization might want to “create new YouTube videos every month.”

They often focus on an arbitrary number, or a nonspecific objective. So they pick figures out of thin air.

  • Old goal: “Each video needs to get 1000 views”
  • Old goal: “I want my videos to go viral… a million shares in a week!”

Rather than looking at unrealistic numbers, consider: What is your ultimate goal? It could be to teach and inspire people. Consider tying each of your goals back to the company’s Vision, Mission, and Values:

  • New goal: “We will publish 1 video a month that inspires our Ideal Customers to make healthy choices.”
  • New goal: “We will tell the story of our brand with 5 short videos that make customers the hero.”

These goals include a quantitative measure (1 video a month/5 short videos) and a qualitative measure (inspire, healthy choices/customer as hero).

Example 2: Create Healthy Feedback Loops

After speaking with service business owners around the world, their 3 most common challenges are inefficient processes, jumbled communication, and burnout. The idea of giving up control in order to get the respect of their staff or customers is a very difficult concept.

Typically, we tend to correct inefficiency, miscommunication, and burnout by focusing on the symptoms:

  • Old goal: “Make our processes work better.”
  • Old goal: “Schedule more meetings, and copy the entire staff on every important e-mail.”
  • Old goal: “Delete or eliminate negative social media reviews and comments.”

The problem is that, without a way to hear which problems are directly impacting their progress toward reaching those goals (by Moving the Needle), it’s unlikely that anything will change.

Rather than looking at symptoms, let’s consider the root causes of Reputation problems. This could include:

  • Confusing policies, procedures, and rules
  • An ostrich approach to negative reviews, angry customers, and departing staff
  • Frenzied onboarding and offboarding processes
  • Apathy toward the idea of reviewing past failures and mistakes using a Post-Mortem Evaluation

Rather than looking at symptoms, effective Reputation objectives sound like this:

  • New goal: “All executive leaders will spend 3 days every quarter as Employee For a Day to understand and engage with staff at all levels of the organization.” (see “Employee For a Day”: How to Start)
  • New goal: “Hold a monthly strategic plan engagement events using a variety of learning styles (visual, verbal, logical, kinesthetic) where all stakeholders can share ideas for ways to meet our 4 key objectives.”
  • New goal: “Review all online & social media comments daily; for negative feedback, identify the root causes for frustration and seek to make it right.”

Each of the above include a quantitative measure (Goal 1: 3 days a quarter; Goal 2: monthly events; Goal 3: daily media review) and a qualitative measure (Goal 1: enter the world of employees, understand, engage; Goal 2: invite the sharing of ideas, welcome improvements, consider learning styles; Goal 3: listen to online comments, identify frustration root causes, take action to make it right).

Next in this series, we’ll be talking about the 2nd square: Relationships.

Are you a business owner who feels frustrated about planning for the future? Schedule a free call to discuss ways to get balance and control of your business.

Grace LaConte is a Strategic Risk Expert who helps service business owners find and fix organizational vulnerabilities. Using her experience as a Risk Officer in the healthcare and technology fields, Grace shares a refreshingly honest approach to uncovering hidden risks and opportunities. Learn more at, or connect with her on Twitter @lacontestrategy.

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