I’m so excited to introduce a brand-new blog series!
Each episode will feature a summary of my in-depth interview with a natural health practitioners from across the globe. They will share why they chose a niche specialization for their practice, which patients they serve, and how they have benefited from narrowing their practice focus.
Why Niche Practices are Effective
The idea for this series came from many discussions with practice owners about their marketing goals. I discovered that owners who generate the highest profit margins, have a great work-life balance, and feel in control of the direction in which they’re headed all had one thing in common:
They all had a crystal-clear idea of who they serve,
what value they offer, and
how they are different than all the competitors.
A selective focus allows you you stand out in a crowded market. When you choose to focus on a single type of disease, problem area, body system, or treatment modality, we call this a niche.
More than ever before, patients are looking for natural health alternatives and treatment methods. Now is the perfect time for practice owners to connect with their Ideal Patients using tools such as
- social media,
- Search Engine Optimization, and
- word-of-mouth referrals.
But the biggest barrier to building a sustainable practice is often the mistake of doing too much: a generalized, forgettable message that doesn’t connect with the right patients.
Successful practice owners see opportunities in the market. They invest time, effort, and training in their craft and become true experts, rather than generalists. Niche practitioners also guide their patients to understand the high value of results they receive, rather than offering deep discounts and low prices (which cheapens the perceived value of their service).
Consider the amazing benefits of picking a narrow focus.
Interviews with Natural Health Practitioners
In this upcoming series, you’ll hear from trained experts in the healthcare field who have successfully created a niche business. Each individual was carefully selected based on their passion for providing relief to patients who suffer, as well as a clear perspective on who they serve and why.
The Featured Practitioners in this series will explain:
- their background and qualifications as a practitioner,
- how they define their expertise and business niche,
- which types of patients they serve,
- the reason they chose to specialize, and
- why and how a niche focus can be helpful for other independent practitioners.
You will also hear advice on how to pick the right niche. Whether you are a business owner, manager, or dreaming of starting your own company, you’ll learn some valuable insights that can help you make the right decisions.
How to Get Featured
Are you interested in being a Featured Practitioner?
If you run an independent health-related business and have a specialized focus to reach patients, you are invited to apply for a future episode!
To be considered in the Featured Niche Practitioner Series, simply read the requirements and fill out a questionnaire (click below to get started).
And check out these exciting posts!
- Featured Practitioner: Beth Petersen, LMT of Unwind Yoga and Bodywork
- Featured Practitioner: Chris Flaig, LMT, CTB of Revive Therapeutic Massage LLC
- Featured Practitioner: Jacob Corley, LMT, FRCms of Optimal Function and Wellness
Interested in hearing how you can reverse a toxic workplace? Find out more here.
Grace LaConte is a business consultant, writer, workplace equity strategist, and the founder of LaConte Consulting. Her risk management tools are used around the globe, and she has successfully reversed toxic work environments for clients in the healthcare and non-profit fields. Grace specializes in lactation law compliance & policy development, reducing staff turnover after maternity leave, and creating a participatory work culture.