VANCOUVER, WA, June 27, 2019—Niche marketing consultant Grace LaConte will host a series of topics relating to marketing strategy on the Facebook Live platform.
Each session provides an introduction to common marketing problems faced by healthcare practitioners and business owners. Participants are invited to ask questions before and during the events. Videos will also be made available on LaConte Consulting’s YouTube channel.
For more in-depth training, a corresponding workshop is available on each topic. Workshops include PDF handouts, a video replay, and implementable tools and are available for $29 each. Read more about Workshops here.
The free Facebook Live topics include:
July 2019: What is a Marketing Strategy, and Why is It Important?
When: Thursday, 07/11/19 at 10 a.m. -11 a.m. PST (1 p.m. – 2 p.m. EST)
Join Grace LaConte, niche marketing expert, at this virtual event as she explains the common problems that can limit a healthcare practitioner from growing their practice. In addition to hearing her experiences in a variety of healthcare settings (clinic, long-term care, private practice, solo practitioner), Grace will explain the simple steps you can use to get more control of your marketing and reach your business goals.
August 2019: Examples of Niche Specializations for Healthcare Practitioners
When: Thursday, 08/08/19 at 10 a.m. -11 a.m. PST (1 p.m. – 2 p.m. EST)
In this discussion, you will hear what a niche is (a specialized business focus) and why it can make a huge difference in your profitability. She will share examples of practices whose owners use a specialized focus, and how it sets them apart in a crowded market. You will also learn when to use niche (and when to avoid it) and some other fun facts about this incredible but overlooked marketing technique.
September 2019: All About Goals: How to Pick the Right Business Objectives
When: Thursday, 09/12/19 at 10 a.m. -11 a.m. PST (1 p.m. – 2 p.m. EST)
In this session, we’re talking about GOALS. It may seem straightforward, but many business owners aren’t sure how to set the right goals, what the components are, when to make them, ways to measure their effectiveness, and how to tell if their goals are good or not. If you’ve had trouble envisioning the future or you don’t know how to set goals, join us!
October 2019: Which Social Media is Best for My Healthcare Practice?
When: Thursday, 10/10/19 at 10 a.m. -11 a.m. PST (1 p.m. – 2 p.m. EST)
Social media is great… but how can you be sure it’s working for your business? Join the discussion as we look at the strategic perspective on this powerful marketing method. We’ll cover how to leverage social media to convert potential customers, which questions to ask when evaluating your social media results, why it’s better to narrow your focus, and when to go “old school.”
November 2019: What to Include in a Business “Year In Review”
When: Thursday, 11/14/19 at 10 a.m. -11 a.m. PST (1 p.m. – 2 p.m. EST)
Join Grace LaConte, niche marketing expert, as she explains the benefits of analyzing the past year of business success, growth, failure, and lessons learned. You will hear examples of what to include in a “Year In Review,” why it can add more value and help meet your business goals, and some common mistakes that can keep you from gaining insights in a not-so-great year.
December 2019: Ideas for High-Profit Multiple Income Streams
When: Thursday, 12/12/19 at 10 a.m. -11 a.m. PST (1 p.m. – 2 p.m. EST)
Are you looking for new ways to increase your business profits? Niche marketing expert Grace LaConte will explain a variety of income-generating activities if you’re a healthcare practitioner – some of which may surprise you! This discussion will give you some ideas on how to diversify your sources of income and create a more stable business.
About LaConte Consulting
Grace LaConte, MS, RHIA
Niche Marketing Consultant
Grace LaConte is a consultant, writer, speaker, and the founder of LaConte Consulting. She is a former Marketing Director and Privacy Officer and worked in a variety of hospital, clinic, and IT service organizations. As a strategic risk consultant, she helps medical and alternative health practitioners (including Naturopathic Doctors, Chiropractors, Midwives, Therapists, and other licensed healers) to develop a high-profit and fulling niche specialization that meets their long-term goals.
Grace holds a master’s degree in Health Information Management, a BA in Communications, and the RHIA credential (Registered Health Information Administrator). She is based in Vancouver, Washington and is a prolific writer with projects including the Featured Niche Practitioner interview series and The Minimalist Manager.
To find out more, visit https://laconteconsulting.com/events.