3 Social Proof

Robert Cialdini, Dr. Robert Cialdini, Dr. Cialdini, Influence, 6 Principles of Persuasion, 6 Principles of Influence, Influencing, Social Proof, strategic risk

Image representing Dr. Robert Cialdini’s “6 Principles of Influence” (also known as the “6 Principles of Persuasion).
3. Social Proof – “Desire to follow the lead of those who are similar to you.”

Gray background with three people walking in formation.

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