4 Liking

Robert Cialdini, Dr. Robert Cialdini, Dr. Cialdini, Influence, 6 Principles of Persuasion, 6 Principles of Influence, Influencing, Liking, strategic risk

Image representing Dr. Robert Cialdini’s “6 Principles of Influence” (also known as the “6 Principles of Persuasion):
4. Liking – “Desire to agree with a person who resembles you or shares the same values”

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