Why Picking a Successful Niche is Like Tending a Garden [Video]

Gardening requires a strong stomach.

If you let everything grow, you end up with chaos. A bountiful harvest is only possible when you prune back any growth that doesn’t serve your goals.

The same principle applies in business. An ambiguous business focus will result in chaos, but a well-defined niche specialization can set you apart and attract Ideal Patients to your doorstep.

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What Does it Take to Develop a Triple Niche?

When you pick a narrow business focus, it can make a world of difference.

There are many ways to niche a healthcare practice, but I believe the best way is by isolating at least three areas in which to specialize.

Keep reading to find out what they are.

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Introducing the Featured Niche Practitioner Series

I’m so excited to introduce a brand-new blog series!

Each episode will feature a summary of my in-depth interview with a natural health practitioners from across the globe. They will share why they chose a niche specialization for their practice, which patients they serve, and how they have benefited from narrowing their practice focus.

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27 Niche Ideas for a Specialized Massage Therapy Business

Niche specialization offers a lot of benefits to healthcare practice owners.

In this article, I want to share 27 different areas of focus that are possible in the Massage Therapy field.

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The Specialized Massage Therapy Practice Niche

Massage Therapy is a fantastic aspect of integrative health that provides pain relief, along with a host of other physical and emotional benefits to patients.

It serves as a fantastic complementary add-on service for conventional or integrative health services, or as a standalone practice.

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Introducing the New “Specialized Practice Niche” blog series

I’m so excited to introduce a brand-new series about healthcare providers who have chosen a niche specialization for their practice!

In this series, you will read about a variety of specializations that are available in the health services industry.

Continue reading “Introducing the New “Specialized Practice Niche” blog series”

Why a Niche Will Make Your Healthcare Practice More Successful

The natural health industry is booming.

With rising costs of conventional medicine, consumers are increasingly receptive to trying alternative healing methods—many of which are finally getting well-deserved recognition for their scientific validity.

Even with this tremendous opportunity in the vast healthcare industry, many practitioners make the mistake of offering services that are broad, generalized, and non-specific… which leads to a practice that is forgettable, even in a booming market.

In this post, I’ll explain why choosing a niche can help your practice stand out and succeed.

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Perspective Shifts and My (New) Irish Heritage

March 17 is an American holiday to commemorate St. Patrick, the patron saint of Ireland. Although it was not originally celebrated in Ireland, this day is important to Irish immigrants as a way to remember their heritage.

Happy St Patricks Day
And it’s one that I have never celebrated. Until recently.

As with most oral family histories, mine was shared by relatives who spent time digging through genealogical records. I knew that my Dad’s side was German & English, and my Mom’s side was mostly English (my Grandmother is a descendant of the first King of England, Egbert of Wessex).

But that’s where my identity ended. Mostly English, with a German surname from my Dad’s side.

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10 Variations of the “Employee for a Day” Experience

I thought I knew everything about my company… until the day I stepped out of my management role and into those of front-level staff.

Working in new job tasks was the most eye-opening thing I ever did as a manager. The act of observing their roles first-hand made it crystal clear where the problems were originating. And… spoiler alert: 99% of problems in a company are because of poor management decisions!

I call this boots-on-the-ground observation method the “Employee for a Day experience.”

It’s terrifying, enlightening, humbling, and eye-opening.

And it works like magic.

Here are some ideas for how to implement this incredible (free!) tool for yourself.

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Niche Markets FAQs Part 2 of 2: The Questions

In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:

  • Why is niching important?
  • Can niching go too far?
  • How do I decide on the right niche?
  • Why is it hard to limit your business?

Plus other topics related to picking a niche.

Watch part 2 of the Facebook Live video, or read the transcript below!

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