Featured Practitioner: Jacob Corley, LMT, FRCms of Optimal Function and Wellness

For my 3rd interview in the Featured Practitioner series, I speak with an ultra-marathoner in Colorado whose treatment methods set him apart in the massage therapy field.

Keep reading to find out more about how he decided on this specialization and why he’s passionate about helping clients!

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How to Apply the StrengthsFinder Assessment

As one of the most prolific personality assessments in the world, StrengthFinder® is a tool that can help identify your decision-making process and unique perspective.

In this post, I will explain how to use this assessment for self-awareness, why the “Balcony and Basement” concept is important, and how often each talent occurs.

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Why Strategy is Important in Camping… and in Marketing

Marketing gets a lot of attention, and with good reason: It’s the art and science of attracting people to buy from you.

Without a way to reach new customers, you’ll end up running out of money… and shutting the doors to your business.

But there is one thing a lot of business owners get wrong.

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7 Things HBO’s Chernobyl Taught Me About Devil’s Advocates

What can we do to avoid a catastrophe like Chernobyl?

Although your business may not be facing problems to the magnitude of a nuclear plant meltdown, it’s still possible to completely miss the warning signs that the ‘wheels are coming off the wagon.”

I have found that the best way to develop a resilient response to disasters is by relying on the feedback of Devil’s Advocates.

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HBO’s Chernobyl, Risk, and the Devil’s Advocates who Kept Us Safe

The Chernobyl nuclear disaster, which affects millions of people to this day, is now available as a 5-part HBO mini-series.

Here is what it taught me about having the courage to speak up.

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Featured Practitioner: Chris Flaig, LMT, CTB of Revive Therapeutic Massage LLC

This is the second episode in the Featured Practitioner series, in which I talk to a Licensed Massage Therapist in the great state of Texas who serves athletes from adult to geriatric age.

I’m so excited to share his story with you!

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The 5 Elements of a Niche

A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.

To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.

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The 4 Surprising Things I Learned from “Take Your Child to Work Day”

Take Your Child to Work Day, officially known as Take Our Daughters and Sons to Work Day, takes place each year on the fourth Thursday in April.

Let me share my experience of participating in it for the first time.

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What’s in a Name? Why Business Owners Have the Gift of Choice

We dont get to choose our first name, at least not for the first 18 years of life. It’s something our parents pick; their first gift to us, so to speak.

While we do have the option to change it once we reach adulthood, most of us stick with our given name for life.

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