Marketing gets a lot of attention, and with good reason: It’s the art and science of attracting people to buy from you.
Without a way to reach new customers, you’ll end up running out of money… and shutting the doors to your business.
But there is one thing a lot of business owners get wrong.
Continue reading “Why Strategy is Important in Camping… and in Marketing”
What can we do to avoid a catastrophe like Chernobyl?
Although your business may not be facing problems to the magnitude of a nuclear plant meltdown, it’s still possible to completely miss the warning signs that the ‘wheels are coming off the wagon.”
I have found that the best way to develop a resilient response to disasters is by relying on the feedback of Devil’s Advocates.
Continue reading “7 Things HBO’s Chernobyl Taught Me About Devil’s Advocates”
The Chernobyl nuclear disaster, which affects millions of people to this day, is now available as a 5-part HBO mini-series.
Here is what it taught me about having the courage to speak up.
Continue reading “HBO’s Chernobyl, Risk, and the Devil’s Advocates who Kept Us Safe”
This is the second episode in the Featured Practitioner series, in which I talk to a Licensed Massage Therapist in the great state of Texas who serves athletes from adult to geriatric age.
I’m so excited to share his story with you!
Continue reading “Featured Practitioner: Chris Flaig, LMT, CTB of Revive Therapeutic Massage LLC”
A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.
To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.
Continue reading “The 5 Elements of a Niche”
Take Your Child to Work Day, officially known as Take Our Daughters and Sons to Work Day, takes place each year on the fourth Thursday in April.
Let me share my experience of participating in it for the first time.
Continue reading “The 4 Surprising Things I Learned from “Take Your Child to Work Day””
We don’t get to choose our first name, at least not for the first 18 years of life. It’s something our parents pick; their first gift to us, so to speak.
While we do have the option to change it once we reach adulthood, most of us stick with our given name for life.
Continue reading “What’s in a Name? Why Business Owners Have the Gift of Choice”
There are all sorts of reasons to consider limiting your marketing focus. In the healthcare field, it’s especially uncommon for practitioners to choose a niche… but that means there are many opportunities to stand out in a sea of competitors.
If you are looking for ideas on how to reach patients more easily and create a distinct online presence, you can start by focusing on a particular medical condition.
Continue reading “29 Medical Conditions that Make an Excellent Niche Focus”
In this first episode of my Featured Practitioner series, you’ll hear from a specialized massage therapist who applied her passion for sports, yoga, and helping people to regain functionality.
Continue reading “Featured Practitioner: Beth Petersen, LMT of Unwind Bodywork”