In this first episode of my Featured Practitioner series, you’ll hear from a specialized massage therapist who applied her passion for sports, yoga, and helping people to regain functionality.
Gardening requires a strong stomach.
If you let everything grow, you end up with chaos. A bountiful harvest is only possible when you prune back any growth that doesn’t serve your goals.
The same principle applies in business. An ambiguous business focus will result in chaos, but a well-defined niche specialization can set you apart and attract Ideal Patients to your doorstep.
When you pick a narrow business focus, it can make a world of difference.
There are many ways to niche a healthcare practice, but I believe the best way is by isolating at least three areas in which to specialize.
Keep reading to find out what they are.
I’m so excited to introduce a brand-new blog series!
Each episode will feature a summary of my in-depth interview with a natural health practitioners from across the globe. They will share why they chose a niche specialization for their practice, which patients they serve, and how they have benefited from narrowing their practice focus.
Niche specialization offers a lot of benefits to healthcare practice owners.
In this article, I want to share 27 different areas of focus that are possible in the Massage Therapy field.
Massage Therapy is a fantastic aspect of integrative health that provides pain relief, along with a host of other physical and emotional benefits to patients.
It serves as a fantastic complementary add-on service for conventional or integrative health services, or as a standalone practice.
I’m so excited to introduce a brand-new series about healthcare providers who have chosen a niche specialization for their practice!
In this series, you will read about a variety of specializations that are available in the health services industry.
The natural health industry is booming.
With rising costs of conventional medicine, consumers are increasingly receptive to trying alternative healing methods—many of which are finally getting well-deserved recognition for their scientific validity.
Even with this tremendous opportunity in the vast healthcare industry, many practitioners make the mistake of offering services that are broad, generalized, and non-specific… which leads to a practice that is forgettable, even in a booming market.
In this post, I’ll explain why choosing a niche can help your practice stand out and succeed.
March 17 is an American holiday to commemorate St. Patrick, the patron saint of Ireland. Although it was not originally celebrated in Ireland, this day is important to Irish immigrants as a way to remember their heritage.
And it’s one that I have never celebrated. Until recently.
As with most oral family histories, mine was shared by relatives who spent time digging through genealogical records. I knew that my Dad’s side was German & English, and my Mom’s side was mostly English (my Grandmother is a descendant of the first King of England, Egbert of Wessex).
But that’s where my identity ended. Mostly English, with a German surname from my Dad’s side.
I thought I knew everything about my company… until the day I stepped out of my management role and into those of front-level staff.
Working in new job tasks was the most eye-opening thing I ever did as a manager. The act of observing their roles first-hand made it crystal clear where the problems were originating. And… spoiler alert: 99% of problems in a company are because of poor management decisions!
I call this boots-on-the-ground observation method the “Employee for a Day experience.”
It’s terrifying, enlightening, humbling, and eye-opening.
And it works like magic.
Here are some ideas for how to implement this incredible (free!) tool for yourself.