Blog

Niche Markets FAQs Part 1 of 2: Basics

This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.

Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.

The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.

Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.

Continue reading “Niche Markets FAQs Part 1 of 2: Basics”

How to Make a Strategic Vision Board Square 3: Center

This is step 3 in a series about how to develop a Strategic Vision Board for your business.

In this step, I’ll explain what it means to Center your business, why you need to identify the main purpose for your company, and how to find balance as an owner.

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How to Avoid Communication that is Sexist and Gender-Specific

We are all familiar with terms that de-value us. Women are especially targeted in business language that is intimidating, bullying, and offensive.

In this post, I’ll share some phrases that are commonly used in business communication but which have the potential to be harmful to your brand.

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My Honest Review of the 21 Books I Finished in 2018

As part of my Year In Review, I kept track of how many books I was able to read. Compared to last year, I finished fewer books (21 books versus 26 last year). But although less of my time in 2018 was spent reading, I chose to delve into a few subjects that took more effort to get through.

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Analysis of the Disclaimer from a Direct Sales Company

Direct Sales companies, also known as Multi-Level Marketing (MLM) and Network Marketing, are growing exponentially. (Check out a list with hundreds of MLMs around the world.)

But despite their popularity and far-reaching impact, the MLM business model is often predatory, unethical, and at times illegal.

In this post, I want to evaluate the Disclaimer of one MLM company to shed some light on how this model works, how these organizations view risk, and why you should proceed with caution.

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My 2018 Business Year In Review

Another year has come to a close.

It’s time to reflect on how 2018 went.

And that can feel… like getting your teeth drilled at the dentist’s office.

I’ll admit, as much as I believe in how great the Year In Review process is, that doesn’t make it entirely pleasant to actually experience. But the benefits make this sometimes painful process worthwhile.

You’re invited to read my analysis of what happened—good and bad—for my business in 2018.

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How to Create an Ideal Customer Bubble Graph

Today, I want to share a really useful tool that can help you identify your best customers. It’s called the Ideal Customer Bubble Graph.

This is a great way to know which of your customers are Ideal—individuals who have following qualities:

  • They generate the highest profit margins,
  • They give you the fewest problems,
  • They align closely with your philosophy, and
  • They help your company to move toward its strategic goals.

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How to Create the Perfect Workplace Environment

When you walk through a business for the first time… what is the first thing you notice?

Maybe the way it feels, looks, or smells? Is it the how the receptionist greeted and offered to help you?

Is it the attitude and friendliness of staff?

Is it the degree to which your needs were met before you even had to ask?

Successful business owners know how important first impressions are to a potential buyer. Little things can have a major impact on a customer’s decision to invest in your services or products.

It’s easy to overlook certain aspects of the workplace environment that could be turning people away. In this article, you will find out the 5 elements that can turn your business environment into one that increases both your profit margins and customer satisfaction.

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What to Do If Your “Year In Review” is a Disappointment

Some years, things go really well.

And some years, they do not.

If you’ve experienced a lot of difficulties in your business, you may be tempted to see it as a massive failure:

“What a crummy year! It was so terrible. I can hardly wait for it to be over.”

“The new year can’t come soon enough.”

Even you were not able to meet your strategic business objectives this year, I encourage you to consider the positives that happened, rather than speeding past it.

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Special Offer: Free “Year In Review” Coaching with a Discovery Session!

Get an Hour of Coaching When You Schedule a 90-Minute Virtual Business Risk Review

Do you wish someone could help you decide WHERE to focus your time in 2019?

Are you in need of an expert who can make sense of your company’s

  • business policies,
  • internal processes,
  • Ideal Customers, and
  • profit potential?

Continue reading “Special Offer: Free “Year In Review” Coaching with a Discovery Session!”