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27 Niche Ideas for a Specialized Massage Therapy Business

Niche specialization offers a lot of benefits to healthcare practice owners.

In this article, I want to share 27 different areas of focus that are possible in the Massage Therapy field.

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The Specialized Massage Therapy Practice Niche

Massage Therapy is a fantastic aspect of integrative health that provides pain relief, along with a host of other physical and emotional benefits to patients.

It serves as a fantastic complementary add-on service for conventional or integrative health services, or as a standalone practice.

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Introducing the New “Specialized Practice Niche” blog series

I’m so excited to introduce a brand-new series about healthcare providers who have chosen a niche specialization for their practice!

In this series, you will read about a variety of specializations that are available in the health services industry.

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Why a Niche Will Make Your Healthcare Practice More Successful

The natural health industry is booming.

With rising costs of conventional medicine, consumers are increasingly receptive to trying alternative healing methods—many of which are finally getting well-deserved recognition for their scientific validity.

Even with this tremendous opportunity in the vast healthcare industry, many practitioners make the mistake of offering services that are broad, generalized, and non-specific… which leads to a practice that is forgettable, even in a booming market.

In this post, I’ll explain why choosing a niche can help your practice stand out and succeed.

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Perspective Shifts and My (New) Irish Heritage

March 17 is an American holiday to commemorate St. Patrick, the patron saint of Ireland. Although it was not originally celebrated in Ireland, this day is important to Irish immigrants as a way to remember their heritage.

Happy St Patricks Day
And it’s one that I have never celebrated. Until recently.

As with most oral family histories, mine was shared by relatives who spent time digging through genealogical records. I knew that my Dad’s side was German & English, and my Mom’s side was mostly English (my Grandmother is a descendant of the first King of England, Egbert of Wessex).

But that’s where my identity ended. Mostly English, with a German surname from my Dad’s side.

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10 Variations of the “Employee for a Day” Experience

I thought I knew everything about my company… until the day I stepped out of my management role and into those of front-level staff.

Working in new job tasks was the most eye-opening thing I ever did as a manager. The act of observing their roles first-hand made it crystal clear where the problems were originating. And… spoiler alert: 99% of problems in a company are because of poor management decisions!

I call this boots-on-the-ground observation method the “Employee for a Day experience.”

It’s terrifying, enlightening, humbling, and eye-opening.

And it works like magic.

Here are some ideas for how to implement this incredible (free!) tool for yourself.

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Niche Markets FAQs Part 2 of 2: The Questions

In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:

  • Why is niching important?
  • Can niching go too far?
  • How do I decide on the right niche?
  • Why is it hard to limit your business?

Plus other topics related to picking a niche.

Watch part 2 of the Facebook Live video, or read the transcript below!

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Niche Markets FAQs Part 1 of 2: Basics

This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.

Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.

The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.

Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.

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How to Make a Strategic Vision Board Square 3: Center

This is step 3 in a series about how to develop a Strategic Vision Board for your business.

In this step, I’ll explain what it means to Center your business, why you need to identify the main purpose for your company, and how to find balance as an owner.

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How to Avoid Communication that is Sexist and Gender-Specific

We are all familiar with terms that de-value us. Women are especially targeted in business language that is intimidating, bullying, and offensive.

In this post, I’ll share some phrases that are commonly used in business communication but which have the potential to be harmful to your brand.

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