I’m so excited to introduce a brand-new blog series!
Each episode will feature a summary of my in-depth interview with a natural health practitioners from across the globe. They will share why they chose a niche specialization for their practice, which patients they serve, and how they have benefited from narrowing their practice focus.
With rising costs of conventional medicine, consumers are increasingly receptive to trying alternative healing methods—many of which are finally getting well-deserved recognition for their scientific validity.
Even with this tremendous opportunity in the vast healthcare industry, many practitioners make the mistake of offering services that are broad, generalized, and non-specific… which leads to a practice that is forgettable, even in a booming market.
In this post, I’ll explain why choosing a niche can help your practice stand out and succeed.
March 17 is an American holiday to commemorate St. Patrick, the patron saint of Ireland. Although it was not originally celebrated in Ireland, this day is important to Irish immigrants as a way to remember their heritage.
And it’s one that I have never celebrated. Until recently.
As with most oral family histories, mine was shared by relatives who spent time digging through genealogical records. I knew that my Dad’s side was German & English, and my Mom’s side was mostly English (my Grandmother is a descendant of the first King of England, Egbert of Wessex).
But that’s where my identity ended. Mostly English, with a German surname from my Dad’s side.
I thought I knew everything about my company… until the day I stepped out of my management role and into those of front-level staff.
Working in new job tasks was the most eye-opening thing I ever did as a manager. The act of observing their roles first-hand made it crystal clear where the problems were originating. And… spoiler alert: 99% of problems in a company are because of poor management decisions!
I call this boots-on-the-ground observation method the “Employee for a Day experience.”
It’s terrifying, enlightening, humbling, and eye-opening.
And it works like magic.
Here are some ideas for how to implement this incredible (free!) tool for yourself.
This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.
Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.
The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.
Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.