How MLMs Use the Psychology of Influence

Multi-Level Marketing (MLM) is a very popular business method. It relies on “distributors” who use the power of influence to purchase the products—and ultimately, to sign up as a distributor in their downline.

MLM companies continue to grow in popularity. The products and services they provide are endless: cosmetics, essential oils, weight loss shakes, health foods, kitchen gadgets, jewelry, wine, and more Most MLMs are in the Health & Wellness Industry; you can find a comprehensive list of all health-related MLM companies here.

Unfortunately, the Direct Sales and MLM business model is very troubling, because it causes tremendous financial, mental, emotional, and social damage (see my previous posts).

Today, I’m going to give examples of how Direct Sales and Multi-Level Marketing companies use the 6 Principles of Persuasionand a Devil’s Advocate perspective to make sure you recognize and avoid predatory tactics.

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8 Reasons to Take the StrengthsFinder Assessment if You’re a Business Owner

The StrengthsFinder assessment is one of the most useful tools I have ever found.

If you’re not familiar with it, you can read all about it in my previous article, How to Apply the StrengthsFinder Assessment.

Today, I want to explain how this tool is especially useful for business owners.

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How to Apply the StrengthsFinder Assessment

As one of the most prolific personality assessments in the world, StrengthFinder® is a tool that can help identify your decision-making process and unique perspective.

In this post, I will explain how to use this assessment for self-awareness, why the “Balcony and Basement” concept is important, and how often each talent occurs.

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The 5 Elements of a Niche

A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.

To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.

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How to Make a Strategic Vision Board Square 3: Center

This is step 3 in a series about how to develop a Strategic Vision Board for your business.

In this step, I’ll explain what it means to Center your business, why you need to identify the main purpose for your company, and how to find balance as an owner.

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How to Create an Ideal Customer Bubble Graph

Today, I want to share a really useful tool that can help you identify your best customers. It’s called the Ideal Customer Bubble Graph.

This is a great way to know which of your customers are Ideal—individuals who have following qualities:

  • They generate the highest profit margins,
  • They give you the fewest problems,
  • They align closely with your philosophy, and
  • They help your company to move toward its strategic goals.

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What to Do If Your “Year In Review” is a Disappointment

Some years, things go really well.

And some years, they do not.

If you’ve experienced a lot of difficulties in your business, you may be tempted to see it as a massive failure:

“What a crummy year! It was so terrible. I can hardly wait for it to be over.”

“The new year can’t come soon enough.”

Even you were not able to meet your strategic business objectives this year, I encourage you to consider the positives that happened, rather than speeding past it.

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6 Versions of the 3 P’s as seen on CNBC’s “The Profit” with Marcus Lemonis

One of my favorite TV shows is “The Profit,” a CNBC production starring multi-millionaire entrepreneur Marcus Lemonis.

CNBC The Profit, The Profit with Marcus Lemonis, Marcus Lemonis, The Profit TV show
CNBC The Profit with Marcus Lemonis

In each episode, Marcus evaluates a small business and decides whether to invest in its growth. The main tool he uses to make business decisions is called the “3 P’s of Business Success”: People, Process, and Product.

3 Ps, 3 P's, People Product Process, Product People Process, Marcus Lemonis, The Profit, CNBC's The Profit, CNBC, strategic risk
Marcus Lemonis – People Process Profit

I was curious about who first developed this concept. Was it Mr. Lemonis?

It turns out this concept has its origins in Lean (a systematic processing method used to eliminate waste). After doing some research, I discovered 5 additional versions that can add depth to your understanding of how to run a successful business.

In this post, you will see each of the six examples and illustrations, along with ideas on how to increase your level of business risk intelligence.

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How to Calculate the Impact and Probability of Business Risk

I was recently asked to explain the “Impact Score” in a Strategic Risk evaluation process. This is easy to do with a tool called the Strategic Risk Severity Matrix.

In this post, I’ll walk you through each step of using this tool, along with a practical example to demonstrate how it works.

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What I Learned from Creating a Word Art Self-Portrait

I am always on the lookout for tools that can help us dig deeper and get clarity about decision making.

Recently, I tried a simple art project that turned out to be a the perfect blend of creative expression and self-reflection. In this post, you’ll hear how this tool can help you develop a strategy for business or professional growth.

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