Practical advice for how to improve your marketing strategy as a business owner or leader
Whether you sell service, products, or both, it’s likely that are missing several income opportunities for your business to generate even more money.
In this article, I share 24 different sources of revenue that can augment your profit margins.
Continue reading “24 Ideas for Multiple Income Streams That Will Boost Your Profit Margins”
Do you hate reviewing your business financials? If so, you’re not alone.
In this article, I’ll explain:
Continue reading “Interpreting the Quantitative Data (Numbers) in Your Business”
Are you wondering how to tell the difference between data that are based on numbers (quantitative) and those based on sensations and experiences (qualitative)?
Many business owners find it difficult to make the distinction… which can lead to frustration, overwhelm… and eventually to a business that is vulnerable to threats that could cause irreparable harm.
Continue reading “How to Understand the Quantitative and Qualitative Data in Your Business”
How well did your business do this year?
Answering this question can bring up a lot of emotions, especially if things did not go as expected. You might feel the pressure of setting end-of-year deadlines. Looking back can result in guilt if we didn’t reach our goals, or anxiety about setting new ones.
Many business owners feel a tug-of-war between accomplishing daily duties AND stepping back to see the “30,000-foot view” of their company. But even though it can be really scary, doing a Year In Review is very helpful. That’s why I recommend taking time to look back at what happened using data that is quantitative (numbers) and qualitative (experiences). Once you review the results (good and bad), you reduce the risk of failure by making adjustments to your plans for the next year.
Here are six helpful resources to guide you through the process.
Continue reading “6 Resources That Can Help You Analyze the Past Year”
Whether you are giving a talk to 10 people or 1000, giving a successful presentation requires you to use the power of influence to engage with your audience.
A keynote speaker goes beyond a regular presentation, because it requires not only tremendous influence, but also a strategy that creates results for the event’s organizers.
Multi-Level Marketing (MLM) is a very popular business method. It relies on “distributors” who use the power of influence to purchase the products—and ultimately, to sign up as a distributor in their downline.
MLM companies continue to grow in popularity. The products and services they provide are endless: cosmetics, essential oils, weight loss shakes, health foods, kitchen gadgets, jewelry, wine, and more Most MLMs are in the Health & Wellness Industry; you can find a comprehensive list of all health-related MLM companies here.
Unfortunately, the Direct Sales and MLM business model is very troubling, because it causes tremendous financial, mental, emotional, and social damage (see my previous posts).
Today, I’m going to give examples of how Direct Sales and Multi-Level Marketing companies use the 6 Principles of Persuasion, and a Devil’s Advocate perspective to make sure you recognize and avoid predatory tactics.
The StrengthsFinder assessment is one of the most useful tools I have ever found.
If you’re not familiar with it, you can read all about it in my previous article, How to Apply the StrengthsFinder Assessment.
Today, I want to explain how this tool is especially useful for business owners.
Continue reading “8 Reasons to Take the StrengthsFinder Assessment if You’re a Business Owner”
As one of the most prolific personality assessments in the world, StrengthFinder® is a tool that can help identify your decision-making process and unique perspective.
In this post, I will explain how to use this assessment for self-awareness, why the “Balcony and Basement” concept is important, and how often each talent occurs.
Continue reading “How to Apply the StrengthsFinder Assessment”
A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.
To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.
Today, I want to share a really useful tool that can help you identify your best customers. It’s called the Ideal Customer Bubble Graph.
This is a great way to know which of your customers are Ideal—individuals who have following qualities:
Continue reading “How to Create an Ideal Customer Bubble Graph”
