There are three books that I believe can help you understand how to attract Ideal Customers.
Continue reading “Which Books Do You Recommend About Attracting the Right Customers?”
Category: Videos
Videos, as well as additional tips (and sometimes a transcript of the content!)
6 Things I’ve Learned After Serving Non-Ideal Customers
Many of us get stuck in a bad cycle where we try to get results, but we end up feeling powerless to actually get the tasks done.
Let me share what I have learned about helping customers, and why it’s better to define your philosophy, write out policies & procedures, and expect at least a few people to be unhappy no matter what you do.
Continue reading “6 Things I’ve Learned After Serving Non-Ideal Customers”
Have You Ever Served the Wrong Kind of Customer?
I have made lots of mistakes as a consultant. Most of these happened because I didn’t know myself — my limitations, personality type, and blind spots.
A lot of business owners feel the need to convince customers they are worthy to solve their problems. But this can seem like desperation… and it results in offering too much to the wrong type of customer.
Continue reading “Have You Ever Served the Wrong Kind of Customer?”
I Can’t Afford to Turn Away Any Potential Customers Right Now. What Do You Recommend?
Saying “no” to a customer can be really difficult, because it means that the business owner could lose something of value.
Which Numbers are Important in Serving Ideal Customers?
Using Key Performance Indicators (KPIs) will give you a very good sense of how your business is doing.
Continue reading “Which Numbers are Important in Serving Ideal Customers?”
How Do You Find an Ideal Customer? Which Tools Can Help?
I believe there are 4 steps to find customers who will perfectly fit your expertise and business philosophy, and 3 tools that can help.
Continue reading “How Do You Find an Ideal Customer? Which Tools Can Help?”
Who are Ideal Customers, and What Do They Look Like?
Your “model” buyer, client, or customer is someone whom you target because she or he has several characteristics. I will explain each of these below.
Continue reading “Who are Ideal Customers, and What Do They Look Like?”
Ideal Customers FAQs [Video]
In a Facebook Live event, we discussed some ways business owners can maximize their success by leveraging their ability to recognize which customers are Ideal.
Why Picking a Successful Niche is Like Tending a Garden [Video]
Gardening requires a strong stomach.
If you let everything grow, you end up with chaos. A bountiful harvest is only possible when you prune back any growth that doesn’t serve your goals.
The same principle applies in business. An ambiguous business focus will result in chaos, but a well-defined niche specialization can set you apart and attract Ideal Patients to your doorstep.
Continue reading “Why Picking a Successful Niche is Like Tending a Garden [Video]”
Niche Markets FAQs Part 2 of 2: The Questions
In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:
- Why is niching important?
- Can niching go too far?
- How do I decide on the right niche?
- Why is it hard to limit your business?
Plus other topics related to picking a niche.
Watch part 2 of the Facebook Live video, or read the transcript below!
Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”