Evaluating your own professional worth can be very difficult. As mentioned in previous posts, our underlying discomfort with transactions can cause us to make long-lasting mistakes.
Even outwardly “successful” business owners often struggle with Imposter Syndrome: the fear that eventually, someone will find out we were faking it all along. As a practitioner, you may feel uncomfortable discussing costs with your customers. You might wonder when you’ll get paid but take extreme measures to avoid discussing the topic of money.
These are all signs of Transaction Avoidance.
Practical Solutions
If you are having trouble charging what you’re worth, here are some tips:
Continue reading “What is Transaction Avoidance Syndrome? Part 3 of 3”