How do Multi-Level Marketing (MLM) and Direct Sales companies persuade so many people to join?
I will explain which 6 Principles of Persuasion were used to lure me into signing up… twice! …and what you can do to recognize the signs of a predatory company.
Continue reading “The MLM Persuasion Tricks That Convinced Me to Join”
When you pick a narrow business focus, it can make a world of difference.
There are many ways to niche a healthcare practice, but I believe the best way is by isolating at least three areas in which to specialize.
Keep reading to find out what they are.
Continue reading “What Does it Take to Develop a Triple Niche?”
Of the 10 kinds of business models, Multi-Level Marketing (MLM) is one of the most predatory.
MLMs can cause people to get sucked into a system over which they have no control, power, or decision-making ability. Someone who joins an MLM is a contractor (also called a “consultant” or “distributor”) who agree to sell products or services. She or he is totally at the mercy of the parent company; they don’t have any say if things change.
Continue reading “Why I Hate MLMs: My Story [Video]”
Why would a business owner who is already established want to join a Multi-Level Marketing opportunity?
In this video, I answer some questions about why this is such a compelling offer and why joining an MLM can be so dangerous.
Check it out, or read a transcript (with links and other juicy details) by scrolling down.
Continue reading “7 Reasons MLMs are So Attractive to Established Business Owners [Video]”
Business opportunities seem to be popping up out of nowhere these days.
If you are a company owner, you may be wondering whether to tweak your business model to keep pace with the newest social network and marketing methods.
If you’ve always dreamed of becoming an entrepreneur, you may be tempted to jump into the glittering promises of Network Marketing companies that showcase the opportunity to…
“Be your own boss!”
“Ditch the 9-to-5!”
“Generate passive income with no start-up costs!”
Since there is so much confusion about these terms, and the structure behind them, I decided to share my definitions for common business terms.
In this post, you’ll find a cross-section of 10 popular business models, along with my opinion about what is actually happening behind the scenes.
Continue reading “What’s the Difference Between Brick-and-Mortar, Franchise, Direct Sales, and MLM?”