In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:
- Why is niching important?
- Can niching go too far?
- How do I decide on the right niche?
- Why is it hard to limit your business?
Plus other topics related to picking a niche.
Watch part 2 of the Facebook Live video, or read the transcript below!
Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”
We are all familiar with terms that de-value us. Women are especially targeted in business language that is intimidating, bullying, and offensive.
In this post, I’ll share some phrases that are commonly used in business communication but which have the potential to be harmful to your brand.
Continue reading “How to Avoid Communication that is Sexist and Gender-Specific”
When you walk through a business for the first time… what is the first thing you notice?
Maybe the way it feels, looks, or smells? Is it the how the receptionist greeted and offered to help you?
Is it the attitude and friendliness of staff?
Is it the degree to which your needs were met before you even had to ask?
Successful business owners know how important first impressions are to a potential buyer. Little things can have a major impact on a customer’s decision to invest in your services or products.
It’s easy to overlook certain aspects of the workplace environment that could be turning people away. In this article, you will find out the 5 elements that can turn your business environment into one that increases both your profit margins and customer satisfaction.
Continue reading “How to Create the Perfect Workplace Environment”
Multi-Level Marketing (MLM) and direct marketing are very popular. The rate of growth of direct sales companies is staggering, especially in the healthcare industry.
Unfortunately, the MLM business model is predatory and takes advantage of people who are in vulnerable situations. Health and Wellness products sold by MLM companies are often unregulated, overpriced, and exaggerate the results.
In this post, you will see why MLM companies take advantage of our basic human needs, and actual statements they use to influence unsuspecting people into signing up.
Continue reading “Examples of the Sneaky Promises MLMs Use to Attract New Reps”
We use job titles to communicate our knowledge and expertise.
A job title conveys who we are, what we do, and how we do it… summed up in a few words.
I have noticed a trend in the MLM and Direct Sales community, where reps portray themselves using inaccurate or even deceptive titles. This can be especially destructive in the healthcare industry, because unsuspecting patients are tricked into believing the MLM rep is a qualified healthcare provider.
Sure, it can be fun to design an attention-grabbing title that sets you apart from the crowd (I use the title Strategic Risk Expert); but when it goes too far, your potential customers may be confused at best… and be harmed at worst.
When MLM reps use deceptive titles to diagnose, recommend, or provide medical care, it can result in broken trust, lawsuits, damage… and even death.
In this post, you’ll read a list of titles that are Accurate, Ambiguous, terms that Misrepresent, and some are just plain Ridiculous for MLM reps to use.
Continue reading “Which Titles to Use if You’re an MLM or Direct Sales Rep”
For task 6 in my #MinimalistManager journey, I explored opportunities to show gratitude.
In this post, you will hear what I learned about expressing gratitude, what surprised me, and the profound effect it had on me personally and professionally.
Continue reading “Minimalist Manager Challenge Part 6: Gratitude Day”
For my 5th #MinimalistManager Challenge task, I decided to…
Give up Facebook.
For 24 hours.
Keep reading to discover just how hard this was, what I did instead, and the lessons it taught me.
Continue reading “Minimalist Manager Challenge Part 5: No Facebook”
As a business consultant specializing in strategic risk, I discuss all areas where a company can be vulnerable to failing long-term.
One area that I believe affects a lot of business owners—but that we don’t often talk about—is how we present ourselves professionally, which includes the colors we wear.
In this post, I share my story of meeting with a professional color consultant, what I have learned, and why I believe it is a very helpful tool in reducing business risk.
Continue reading “What Happened After I Got a Professional Color Consult [Video]”
Some aspects of a company are easy to see from the outside. These “surface” elements include things like the logo, building, language, and communication style.
But there is also a foundational layer that are an extension of the owner’s beliefs and values.
Let’s explore the mysteries that lie under the surface of a company… the Deeper Culture.
A company’s culture goes far beyond what we see on the outside. In this article, I’ll be examining what culture is, how it matters in achieving goals, and which aspects we can see on the “surface.”
Continue reading “Understanding the Culture of a Company, Part 1: Surface Culture”