How MLMs Use the Psychology of Influence

Multi-Level Marketing (MLM) is a very popular business method. It relies on “distributors” who use the power of influence to purchase the products—and ultimately, to sign up as a distributor in their downline.

MLM companies continue to grow in popularity. The products and services they provide are endless: cosmetics, essential oils, weight loss shakes, health foods, kitchen gadgets, jewelry, wine, and more Most MLMs are in the Health & Wellness Industry; you can find a comprehensive list of all health-related MLM companies here.

Unfortunately, the Direct Sales and MLM business model is very troubling, because it causes tremendous financial, mental, emotional, and social damage (see my previous posts).

Today, I’m going to give examples of how Direct Sales and Multi-Level Marketing companies use the 6 Principles of Persuasionand a Devil’s Advocate perspective to make sure you recognize and avoid predatory tactics.

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HBO’s Chernobyl, Risk, and the Devil’s Advocates who Kept Us Safe

The Chernobyl nuclear disaster, which affects millions of people to this day, is now available as a 5-part HBO mini-series.

Here is what it taught me about having the courage to speak up.

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The 5 Elements of a Niche

A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.

To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.

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Niche Markets FAQs Part 2 of 2: The Questions

In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:

  • Why is niching important?
  • Can niching go too far?
  • How do I decide on the right niche?
  • Why is it hard to limit your business?

Plus other topics related to picking a niche.

Watch part 2 of the Facebook Live video, or read the transcript below!

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How to Avoid Communication that is Sexist and Gender-Specific

We are all familiar with terms that de-value us. Women are especially targeted in business language that is intimidating, bullying, and offensive.

In this post, I’ll share some phrases that are commonly used in business communication but which have the potential to be harmful to your brand.

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How to Create the Perfect Workplace Environment

When you walk through a business for the first time… what is the first thing you notice?

Maybe the way it feels, looks, or smells? Is it the how the receptionist greeted and offered to help you?

Is it the attitude and friendliness of staff?

Is it the degree to which your needs were met before you even had to ask?

Successful business owners know how important first impressions are to a potential buyer. Little things can have a major impact on a customer’s decision to invest in your services or products.

It’s easy to overlook certain aspects of the workplace environment that could be turning people away. In this article, you will find out the 5 elements that can turn your business environment into one that increases both your profit margins and customer satisfaction.

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Examples of the Sneaky Promises MLMs Use to Attract New Reps

Multi-Level Marketing (MLM) and direct marketing are very popular. The rate of growth of direct sales companies is staggering, especially in the healthcare industry.

Unfortunately, the MLM business model is predatory and takes advantage of people who are in vulnerable situations. Health and Wellness products sold by MLM companies are often unregulated, overpriced, and exaggerate the results.

In this post, you will see why MLM companies take advantage of our basic human needs, and actual statements they use to influence unsuspecting people into signing up.

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Which Titles to Use if You’re an MLM or Direct Sales Rep

We use job titles to communicate our knowledge and expertise.

A job title conveys who we are, what we do, and how we do it… summed up in a few words.

I have noticed a trend in the MLM and Direct Sales community, where reps portray themselves using inaccurate or even deceptive titles. This can be especially destructive in the healthcare industry, because unsuspecting patients are tricked into believing the MLM rep is a qualified healthcare provider.

Sure, it can be fun to design an attention-grabbing title that sets you apart from the crowd (I use the title Strategic Risk Expert); but when it goes too far, your potential customers may be confused at best… and be harmed at worst.

When MLM reps use deceptive titles to diagnose, recommend, or provide medical care, it can result in broken trust, lawsuits, damage… and even death.

In this post, you’ll read a list of titles that are Accurate, Ambiguous, terms that Misrepresent, and some are just plain Ridiculous for MLM reps to use.

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Minimalist Manager Challenge Part 6: Gratitude Day

For task 6 in my #MinimalistManager journey, I explored opportunities to show gratitude.

In this post, you will hear what I learned about expressing gratitude, what surprised me, and the profound effect it had on me personally and professionally.

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Minimalist Manager Challenge Part 5: No Facebook

For my 5th #MinimalistManager Challenge task, I decided to…

Give up Facebook.

For 24 hours.

Keep reading to discover just how hard this was, what I did instead, and the lessons it taught me.

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