Multi-Level Marketing (MLM) and direct marketing are very popular. The rate of growth of direct sales companies is staggering, especially in the healthcare industry.
Unfortunately, the MLM business model is predatory and takes advantage of people who are in vulnerable situations. Health and Wellness products sold by MLM companies are often unregulated, overpriced, and exaggerate the results.
In this post, you will see why MLM companies take advantage of our basic human needs, and actual statements they use to influence unsuspecting people into signing up.
Continue reading “Examples of the Sneaky Promises MLMs Use to Attract New Reps”
We use job titles to communicate our knowledge and expertise.
A job title conveys who we are, what we do, and how we do it… summed up in a few words.
I have noticed a trend in the MLM and Direct Sales community, where reps portray themselves using inaccurate or even deceptive titles. This can be especially destructive in the healthcare industry, because unsuspecting patients are tricked into believing the MLM rep is a qualified healthcare provider.
Sure, it can be fun to design an attention-grabbing title that sets you apart from the crowd (I use the title Strategic Risk Expert); but when it goes too far, your potential customers may be confused at best… and be harmed at worst.
When MLM reps use deceptive titles to diagnose, recommend, or provide medical care, it can result in broken trust, lawsuits, damage… and even death.
In this post, you’ll read a list of titles that are Accurate, Ambiguous, terms that Misrepresent, and some are just plain Ridiculous for MLM reps to use.
Continue reading “Which Titles to Use if You’re an MLM or Direct Sales Rep”
Multi-Level Marketing (MLM) products are everywhere. They are particularly common in the healthcare industry.
While some products may provide some relief when used properly, I believe the biggest problem created by the MLM industry is their blatant misuse and disregard for job titles.
Continue reading “199 (Potentially Dangerous) Titles Used by MLM and Direct Sales Reps”
I am always on the lookout for tools that can help us dig deeper and get clarity about decision making.
Recently, I tried a simple art project that turned out to be a the perfect blend of creative expression and self-reflection. In this post, you’ll hear how this tool can help you develop a strategy for business or professional growth.
Continue reading “What I Learned from Creating a Word Art Self-Portrait”
As a business consultant specializing in strategic risk, I discuss all areas where a company can be vulnerable to failing long-term.
One area that I believe affects a lot of business owners—but that we don’t often talk about—is how we present ourselves professionally, which includes the colors we wear.
In this post, I share my story of meeting with a professional color consultant, what I have learned, and why I believe it is a very helpful tool in reducing business risk.
Continue reading “What Happened After I Got a Professional Color Consult [Video]”
This is step 2 in a series about how to develop a Strategic Vision Board for your business.
In this post, I discuss why building strong relationships is important in strategic planning and how to identify your Ideal Customers.
Continue reading “How to Make a Strategic Vision Board Square 2: Relationships”
This is the first in a series about developing a Strategic Vision Board for your business.
In this post, I explain why Reputation is such an integral part of planning and running a company, and which questions to ask.
Continue reading “How to Make a Strategic Vision Board Square 1: Reputation”
A Year In Review is an evaluation of what has occurred in the past year, what you’ve learned, where things went wrong, and how you will make changes for the coming year.
To learn how to create your own, read How to Do a Year In Review.
This type of evaluation will stretch you. You may find information about your company that is embarrassing. And you might decide to keep it private—known only to you or your leadership team. Or you could share the results with staff or customers. There’s nothing wrong with editing the content to fit the audience (especially if you’re an introvert like me).
But if you’re willing to be totally transparent, sharing a Year In Review with the entire world is extremely effective.
Read more: 5 Reasons to Share a “Year In Review” of Your Business. Continue reading “31 “Year In Review” Examples to Inspire You”
Feng Shui is an ancient Chinese philosophy linked to Taoism, represented by an exchange of Yin and Yang energy. The idea is that we can create balance in our environment and interactions.
One of the tools in Feng Shui is the “Lo Shu” or Magic Square, also known as the Bagua Map. It was developed based on a turtle shell pattern with a 3×3 pattern. Each of the nine squares has a corresponding number, as seen below.
Continue reading “How to Make a Strategic Vision Board: Introduction”
The following is my perspective on owning a business, experiencing trauma, and bringing my failures to light.
I used to hate the idea of sharing details about my personal life or business publicly, mostly because it’s not fun to get rejected by strangers. As an entrepreneur, my business and personal decisions are intertwined; so negative feedback about my company can feel like a personal attack.
Sometimes, it seems like everyone else is succeeding while you’re the only one struggling. But the truth is, we all face challenges of some sort. Most of us just don’t like to talk about it. Because being transparent is scary.
Continue reading “Why #MeToo Inspired Me to Be Transparent and Share My Failures”