Have You Ever Served the Wrong Kind of Customer?

I have made lots of mistakes as a consultant. Most of these happened because I didn’t know myself — my limitations, personality type, and blind spots.

A lot of business owners feel the need to convince customers they are worthy to solve their problems. But this can seem like desperation… and it results in offering too much to the wrong type of customer.

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I Can’t Afford to Turn Away Any Potential Customers Right Now. What Do You Recommend?

Saying “no” to a customer can be really difficult, because it means that the business owner could lose something of value.

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How Do You Find an Ideal Customer? Which Tools Can Help?

I believe there are 4 steps to find customers who will perfectly fit your expertise and business philosophy, and 3 tools that can help.

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