Multi-Level Marketing (MLM) is a very popular business method. It relies on “distributors” who use the power of influence to purchase the products—and ultimately, to sign up as a distributor in their downline.
MLM companies continue to grow in popularity. The products and services they provide are endless: cosmetics, essential oils, weight loss shakes, health foods, kitchen gadgets, jewelry, wine, and more Most MLMs are in the Health & Wellness Industry; you can find a comprehensive list of all health-related MLM companies here.
Unfortunately, the Direct Sales and MLM business model is very troubling, because it causes tremendous financial, mental, emotional, and social damage (see my previous posts).
Today, I’m going to give examples of how Direct Sales and Multi-Level Marketing companies use the 6 Principles of Persuasion, and a Devil’s Advocate perspective to make sure you recognize and avoid predatory tactics.
Continue reading “How MLMs Use the Psychology of Influence”
The StrengthsFinder assessment is one of the most useful tools I have ever found.
If you’re not familiar with it, you can read all about it in my previous article, How to Apply the StrengthsFinder Assessment.
Today, I want to explain how this tool is especially useful for business owners.
Continue reading “8 Reasons to Take the StrengthsFinder Assessment if You’re a Business Owner”
As one of the most prolific personality assessments in the world, StrengthFinder® is a tool that can help identify your decision-making process and unique perspective.
In this post, I will explain how to use this assessment for self-awareness, why the “Balcony and Basement” concept is important, and how often each talent occurs.
Continue reading “How to Apply the StrengthsFinder Assessment”
I thought I knew everything about my company… until the day I stepped out of my management role and into those of front-level staff.
Working in new job tasks was the most eye-opening thing I ever did as a manager. The act of observing their roles first-hand made it crystal clear where the problems were originating. And… spoiler alert: 99% of problems in a company are because of poor management decisions!
I call this boots-on-the-ground observation method the “Employee for a Day experience.”
It’s terrifying, enlightening, humbling, and eye-opening.
And it works like magic.
Here are some ideas for how to implement this incredible (free!) tool for yourself.
Continue reading “10 Variations of the “Employee for a Day” Experience”
What are you scared of?
As humans, we are biologically hard-wired to treat every perceived threat in an extreme way, with one of four reactions:
- Fight: go on the offensive, reacting aggressively to eliminate the problem
- Flight: avoid the problem by retreating to a safer position
- Freeze: shut out the problem by pretending like it’s not happening, or
- Face: confront the problem directly.
Continue reading “The 4 Responses to Fear as a Leader”
I am always on the lookout for tools that can help us dig deeper and get clarity about decision making.
Recently, I tried a simple art project that turned out to be a the perfect blend of creative expression and self-reflection. In this post, you’ll hear how this tool can help you develop a strategy for business or professional growth.
Continue reading “What I Learned from Creating a Word Art Self-Portrait”
A company’s margin of profit is one of the most important indicators about its health.
In this second post, I share answers from my live video event including:
- Which numbers should I be looking at?
- What’s the difference between a Measure, Metric, and KPI?
- Are “sales” and “profit” the same thing?
- How do I expand without running out of cash?
This article also jumps into the topics of Transaction Avoidance, Lottery Mentality, and self-sabotage as a business owner.
Watch part 2 of the recorded video here, or read the transcript below (including bonus content!)
Continue reading “Analyzing Profit Margins FAQs Part 2: Profitability”
In part 4 of our series on Frequently Asked Questions about Company Culture, we discuss leadership transitions, decision-making, and why it’s important to make room for your staff to grieve.
Watch the recorded video here, or read below for bonus-filled content.
Continue reading “Company Culture FAQs Part 4 of 5”
Of the 10 kinds of business models, Multi-Level Marketing (MLM) is one of the most predatory.
MLMs can cause people to get sucked into a system over which they have no control, power, or decision-making ability. Someone who joins an MLM is a contractor (also called a “consultant” or “distributor”) who agree to sell products or services. She or he is totally at the mercy of the parent company; they don’t have any say if things change.
Continue reading “Why I Hate MLMs: My Story [Video]”
Some aspects of a company are easy to see from the outside. These “surface” elements include things like the logo, building, language, and communication style.
But there is also a foundational layer that are an extension of the owner’s beliefs and values.
Let’s explore the mysteries that lie under the surface of a company… the Deeper Culture.