How MLMs Use the Psychology of Influence

Multi-Level Marketing (MLM) is a very popular business method. It relies on “distributors” who use the power of influence to purchase the products—and ultimately, to sign up as a distributor in their downline.

MLM companies continue to grow in popularity. The products and services they provide are endless: cosmetics, essential oils, weight loss shakes, health foods, kitchen gadgets, jewelry, wine, and more Most MLMs are in the Health & Wellness Industry; you can find a comprehensive list of all health-related MLM companies here.

Unfortunately, the Direct Sales and MLM business model is very troubling, because it causes tremendous financial, mental, emotional, and social damage (see my previous posts).

Today, I’m going to give examples of how Direct Sales and Multi-Level Marketing companies use the 6 Principles of Persuasionand a Devil’s Advocate perspective to make sure you recognize and avoid predatory tactics.

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7 Things HBO’s Chernobyl Taught Me About Devil’s Advocates

What can we do to avoid a catastrophe like Chernobyl?

Although your business may not be facing problems to the magnitude of a nuclear plant meltdown, it’s still possible to completely miss the warning signs that the ‘wheels are coming off the wagon.”

I have found that the best way to develop a resilient response to disasters is by relying on the feedback of Devil’s Advocates.

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HBO’s Chernobyl, Risk, and the Devil’s Advocates who Kept Us Safe

The Chernobyl nuclear disaster, which affects millions of people to this day, is now available as a 5-part HBO mini-series.

Here is what it taught me about having the courage to speak up.

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What to Do If Your “Year In Review” is a Disappointment

Some years, things go really well.

And some years, they do not.

If you’ve experienced a lot of difficulties in your business, you may be tempted to see it as a massive failure:

“What a crummy year! It was so terrible. I can hardly wait for it to be over.”

“The new year can’t come soon enough.”

Even you were not able to meet your strategic business objectives this year, I encourage you to consider the positives that happened, rather than speeding past it.

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11 Ways Multi-Level Marketing is Like a Cult

We have the power to exert tremendous influence on others.

Sometimes, people use this power to take advantage of those who are vulnerable by exerting tremendous control on their choices and behavior.

Today I want to share some insights about why Multi-Level Marketing companies operate exactly like a cult and how to build risk intelligence to keep yourself safe.

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How to Calculate What Staff Turnover is Costing You

Did a long-time employee just hand in their 2-week notice?

Are you worried about how fast you’ll be able to find a reliable replacement?

Hiring the right people is extremely important for every business owner. That’s because staff are the most important resource in any company. Replacing an employee can cost significant money, time, and effort.

To avoid making an expensive and frustrating hiring mistake, you need a way to evaluate your company’s turnover data.

In this post, I explain some facts about turnover, why it relates to organizational risk, and how to calculate the total annual cost of adding new staff.

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How to Recognize Implicit Bias After What Happened to Starbucks

A recent event at a coffee shop in Philadelphia has stirred controversy about subconscious bias, corporate policies, and how to repair a company’s fractured reputation.

In this article, I explain:

  • the facts behind this event (including quotes from the young men, Starbucks leaders, Philadelphia police and Mayor, and other experts)
  • What are Policies and Procedures?
  • When the Enforcement of Policy Shows an Underlying Bias
  • Starbucks’ Official Statement
  • Taking Action: What You Can Do to Prevent a Starbucks-Like Incident
  • The 7 Symptoms of Implicit Bias, and
  • My Conclusion

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Why Unconscious Aggression is So Hard to See as a Leader

Can we be aggressive toward someone and not even know it?

I think we can.

Aggression is behavior that is hostile, forceful, or destructive. It comes from the Latin ad- (“to”) and the word gradi (“to step toward something or approach; to attack”).

It is an outward expression of inward anger that can cause incredible harm to others, even if we don’t realize it at first. Sometimes it’s difficult to know what aggression looks like, especially if you’re very comfortable with a highly competitive atmosphere.

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How Do I Make a Weighted SWOT Diagram? [Video]

Today, I’m going to explain how to look for hidden opportunities and risks in your organization using a weighted SWOT analysis. This strategic management tool allows you to calculate your options, which leads to decisions that are risk intelligent.

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Dante’s Inferno From a Strategic Perspective

When you hear the words “Dante” and “Inferno,” your initial thought is probably something like this:

  • Some guy named Dante wrote it a long time ago
  • It’s a book about the levels of hell
  • The Catholic faith has something to do with it
  • There’s something about “comedy,” but not in the traditional sense
  • I might have read the book in high school

Up until recently, that’s pretty much all I knew about this classic work. But what gems of wisdom are hidden in those lyrical texts? I decided to find out.

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