Niche Markets FAQs Part 1 of 2: Basics

This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.

Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.

The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.

Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.

Continue reading “Niche Markets FAQs Part 1 of 2: Basics”

What to Do When You Realize Your Customer Is Not a Good Fit

Customer service is a critical part of growing a healthy business. Every successful business owner creates an environment that attracts and serves the needs of Ideal Customers, regardless of her or his personal preferences.

But what happens when a customer is not a great fit for your business? What should you do?

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How to Think of New Content for Your Healthcare Practice Blog

I specialize in helping business owners (especially natural health practitioners) to identify their goals, prioritize tasks in order to grow their business, and create a balance so they feel more in control.

Today I want to answer a question that has come up a few times lately with several of my clients:

“How do I know what type of content to write in my blog?”

and

“Am I sharing the right type of information for my patients and people I want to serve?”

Watch the video, or follow along with a written version below.

Continue reading “How to Think of New Content for Your Healthcare Practice Blog”

How Do I Make a Weighted SWOT Diagram? [Video]

Today, I’m going to explain how to look for hidden opportunities and risks in your organization using a weighted SWOT analysis. This strategic management tool allows you to calculate your options, which leads to decisions that are risk intelligent.

Continue reading “How Do I Make a Weighted SWOT Diagram? [Video]”