Truth-tellers are able to shine a light on actions that could be causing harm. The Devil’s Advocate perspective can alert us to vulnerabilities and how to reverse them.
This is a guest post written by Carla Lopez, owner & CEO of Boomer Biz.
When a business venture doesn’t go quite the way you planned, you may be left feeling as though you’ve failed, which can be difficult emotionally.
You may even feel the onset of depression or anxiety, and many entrepreneurs have found that their self-esteem took a hit once they were forced to admit to themselves that they couldn’t make things work.
I have made lots of mistakes as a consultant. Most of these happened because I didn’t know myself — my limitations, personality type, and blind spots.
A lot of business owners feel the need to convince customers they are worthy to solve their problems. But this can seem like desperation… and it results in offering too much to the wrong type of customer.
As a new year starts, I want to share what happened in the past 365 days and how I have decided to adjust my company.
Multi-Level Marketing (MLM) is a very popular business method. It relies on “distributors” who use the power of influence to purchase the products—and ultimately, to sign up as a distributor in their downline.
MLM companies continue to grow in popularity. The products and services they provide are endless: cosmetics, essential oils, weight loss shakes, health foods, kitchen gadgets, jewelry, wine, and more Most MLMs are in the Health & Wellness Industry; you can find a comprehensive list of all health-related MLM companies here.
Unfortunately, the Direct Sales and MLM business model is very troubling, because it causes tremendous financial, mental, emotional, and social damage (see my previous posts).
Today, I’m going to give examples of how Direct Sales and Multi-Level Marketing companies use the 6 Principles of Persuasion, and a Devil’s Advocate perspective to make sure you recognize and avoid predatory tactics.
How do Multi-Level Marketing (MLM) and Direct Sales companies persuade so many people to join?
I will explain which 6 Principles of Persuasion were used to lure me into signing up… twice! …and what you can do to recognize the signs of a predatory company.
The Chernobyl nuclear disaster, which affects millions of people to this day, is now available as a 5-part HBO mini-series.
Here is what it taught me about having the courage to speak up.
Several new Multi-Level Marketing companies have appeared on my radar, and I’ve added them to my Complete List of Direct Sales and MLM Companies Worldwide.
Direct Sales companies, also known as Multi-Level Marketing (MLM) and Network Marketing, are growing exponentially. (Check out a list with hundreds of MLMs around the world.)
In this post, I want to evaluate the Disclaimer of one MLM company to shed some light on how this model works, how these organizations view risk, and why you should proceed with caution.
Another year has come to a close.
It’s time to reflect on how 2018 went.
And that can feel… like getting your teeth drilled at the dentist’s office.
I’ll admit, as much as I believe in how great the Year In Review process is, that doesn’t make it entirely pleasant to actually experience. But the benefits make this sometimes painful process worthwhile.
You’re invited to read my analysis of what happened—good and bad—for my business in 2018.