It has taken me 14 months to finally take stock of what took place in my business. As with many owners, 2020 did not deliver the outcomes I was expecting.
The idea of re-living those disappointments felt so painful… that I decided to delay the Year In Review process until now.
We’re almost at the end of another year! And although 2021 may not have gone as expected, you now have a choice:
- You can head into the new year with a renewed determination and hope that things will improve…
- Or you can take stock and prepare for what could be coming, whether good or bad.
Manipulation, grooming, and cult-like behavior don’t just stay in the shadows. These tactics are used by religious leaders, business owners, and influencers all the time.
We can see the effects of cult tactics in recent federal court trials of Josh Duggar, Elizabeth Holmes, and Ghislaine Maxwell.
- All defendants took advantage of innocent victims (allegedly).
- All three were heavily influenced by a powerful, manipulative cult-like leader.
- And all helped to develop an organizational culture that excused horrendous behavior, allowing them to callously inflict damage on their victims for years.
Truth-tellers are able to shine a light on actions that could be causing harm. The Devil’s Advocate perspective can alert us to vulnerabilities and how to reverse them.
This is a guest post written by Carla Lopez, owner & CEO of Boomer Biz.
When a business venture doesn’t go quite the way you planned, you may be left feeling as though you’ve failed, which can be difficult emotionally.
You may even feel the onset of depression or anxiety, and many entrepreneurs have found that their self-esteem took a hit once they were forced to admit to themselves that they couldn’t make things work.
I have made lots of mistakes as a consultant. Most of these happened because I didn’t know myself — my limitations, personality type, and blind spots.
A lot of business owners feel the need to convince customers they are worthy to solve their problems. But this can seem like desperation… and it results in offering too much to the wrong type of customer.
As a new year starts, I want to share what happened in the past 365 days and how I have decided to adjust my company.
Multi-Level Marketing (MLM) is a very popular business method. It relies on “distributors” who use the power of influence to purchase the products—and ultimately, to sign up as a distributor in their downline.
MLM companies continue to grow in popularity. The products and services they provide are endless: cosmetics, essential oils, weight loss shakes, health foods, kitchen gadgets, jewelry, wine, and more Most MLMs are in the Health & Wellness Industry; you can find a comprehensive list of all health-related MLM companies here.
Unfortunately, the Direct Sales and MLM business model is very troubling, because it causes tremendous financial, mental, emotional, and social damage (see my previous posts).
Today, I’m going to give examples of how Direct Sales and Multi-Level Marketing companies use the 6 Principles of Persuasion, and a Devil’s Advocate perspective to make sure you recognize and avoid predatory tactics.
How do Multi-Level Marketing (MLM) and Direct Sales companies persuade so many people to join?
I will explain which 6 Principles of Persuasion were used to lure me into signing up… twice! …and what you can do to recognize the signs of a predatory company.