Niche Markets FAQs Part 2 of 2: The Questions

In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:

  • Why is niching important?
  • Can niching go too far?
  • How do I decide on the right niche?
  • Why is it hard to limit your business?

Plus other topics related to picking a niche.

Watch part 2 of the Facebook Live video, or read the transcript below!

Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”

Niche Markets FAQs Part 1 of 2: Basics

This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.

Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.

The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.

Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.

Continue reading “Niche Markets FAQs Part 1 of 2: Basics”

My 2018 Business Year In Review

Another year has come to a close.

It’s time to reflect on how 2018 went.

And that can feel… like getting your teeth drilled at the dentist’s office.

I’ll admit, as much as I believe in how great the Year In Review process is, that doesn’t make it entirely pleasant to actually experience. But the benefits make this sometimes painful process worthwhile.

You’re invited to read my analysis of what happened—good and bad—for my business in 2018.

Continue reading “My 2018 Business Year In Review”

The 4 Responses to Fear as a Leader

What are you scared of?

As humans, we are biologically hard-wired to treat every perceived threat in an extreme way, with one of four reactions:

  1. Fight: go on the offensive, reacting aggressively to eliminate the problem
  2. Flight: avoid the problem by retreating to a safer position
  3. Freeze: shut out the problem by pretending like it’s not happening, or
  4. Face: confront the problem directly.

Continue reading “The 4 Responses to Fear as a Leader”

11 Ways Multi-Level Marketing is Like a Cult

We have the power to exert tremendous influence on others.

Sometimes, people use this power to take advantage of those who are vulnerable by exerting tremendous control on their choices and behavior.

Today I want to share some insights about why Multi-Level Marketing companies operate exactly like a cult and how to build risk intelligence to keep yourself safe.

Continue reading “11 Ways Multi-Level Marketing is Like a Cult”

Minimalist Manager Challenge Part 5: No Facebook

For my 5th #MinimalistManager Challenge task, I decided to…

Give up Facebook.

For 24 hours.

Keep reading to discover just how hard this was, what I did instead, and the lessons it taught me.

Continue reading “Minimalist Manager Challenge Part 5: No Facebook”

Minimalist Manager Challenge Part 1: No Sugar

I’ve just started a #minimalistmanager challenge.

For 15 days, I will be trying a variety of tasks that will stretch me… and also allow me to move past barriers and toward my strategic business goals.

My first task is to consume No Sugar for 24 Hours.

Continue reading “Minimalist Manager Challenge Part 1: No Sugar”

I’m Starting a New Minimalist Manager Challenge

Autumn is here, and as part of the changing seasons I have decided to restart a #minimalistmanager challenge.

Read on for a summary of what it’s all about, why my first attempt failed, and how to overcome stress as a manager.

Continue reading “I’m Starting a New Minimalist Manager Challenge”

Analyzing Profit Margins FAQs Part 1: Perceptions

Can our personal beliefs about money influence our company’s success?

How do our perceptions impact business decisions?

Why is the “Fake It Till You Make It” mindset dangerous?

I answer these questions—and much more—in my Live Facebook Video. Check out the recorded video here, or read the transcript below (including bonus content!)

Continue reading “Analyzing Profit Margins FAQs Part 1: Perceptions”

What to Do When You Realize Your Customer Is Not a Good Fit

Customer service is a critical part of growing a healthy business. Every successful business owner creates an environment that attracts and serves the needs of Ideal Customers, regardless of her or his personal preferences.

But what happens when a customer is not a great fit for your business? What should you do?

Continue reading “What to Do When You Realize Your Customer Is Not a Good Fit”