50 Ways to Accommodate Patients Who are Afraid of the Dentist

Are you nervous about getting a tooth drilled?

If so, you’re not alone. A majority of us have some form of anxiety about going to a dental visit.

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6 Things I’ve Learned After Serving Non-Ideal Customers

Many of us get stuck in a bad cycle where we try to get results, but we end up feeling powerless to actually get the tasks done.

Let me share what I have learned about helping customers, and why it’s better to define your philosophy, write out policies & procedures, and expect at least a few people to be unhappy no matter what you do.

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Have You Ever Served the Wrong Kind of Customer?

I have made lots of mistakes as a consultant. Most of these happened because I didn’t know myself — my limitations, personality type, and blind spots.

A lot of business owners feel the need to convince customers they are worthy to solve their problems. But this can seem like desperation… and it results in offering too much to the wrong type of customer.

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7 Ideas for Job Flexibility During the Coronavirus Epidemic

The COVID-19 virus continues to spread rapidly, and it has brought many countries to a standstill. With rising concerns for health and well-being, many governments have placed restrictions on travel, public meetings, restaurants, schools, and daycare centers in order to lower the risk of infection among the most vulnerable members of our society.

What does this mean for business owners?

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6 Resources That Can Help You Analyze the Past Year

How well did your business do this year?

Answering this question can bring up a lot of emotions, especially if things did not go as expected. You might feel the pressure of setting end-of-year deadlines. Looking back can result in guilt if we didn’t reach our goals, or anxiety about setting new ones.

Many business owners feel a tug-of-war between accomplishing daily duties AND stepping back to see the “30,000-foot view” of their company. But even though it can be really scary, doing a Year In Review is very helpful.  That’s why I recommend taking time to look back at what happened using data that is quantitative (numbers) and qualitative (experiences). Once you review the results (good and bad), you reduce the risk of failure by making adjustments to your plans for the next year.

Here are six helpful resources to guide you through the process.

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How MLMs Use the Psychology of Influence

Multi-Level Marketing (MLM) is a very popular business method. It relies on “distributors” who use the power of influence to purchase the products—and ultimately, to sign up as a distributor in their downline.

MLM companies continue to grow in popularity. The products and services they provide are endless: cosmetics, essential oils, weight loss shakes, health foods, kitchen gadgets, jewelry, wine, and more Most MLMs are in the Health & Wellness Industry; you can find a comprehensive list of all health-related MLM companies here.

Unfortunately, the Direct Sales and MLM business model is very troubling, because it causes tremendous financial, mental, emotional, and social damage (see my previous posts).

Today, I’m going to give examples of how Direct Sales and Multi-Level Marketing companies use the 6 Principles of Persuasionand a Devil’s Advocate perspective to make sure you recognize and avoid predatory tactics.

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7 Things HBO’s Chernobyl Taught Me About Devil’s Advocates

What can we do to avoid a catastrophe like Chernobyl?

Although your business may not be facing problems to the magnitude of a nuclear plant meltdown, it’s still possible to completely miss the warning signs that the ‘wheels are coming off the wagon.”

I have found that the best way to develop a resilient response to disasters is by relying on the feedback of Devil’s Advocates.

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The 5 Elements of a Niche

A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.

To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.

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The 4 Surprising Things I Learned from “Take Your Child to Work Day”

Take Your Child to Work Day, officially known as Take Our Daughters and Sons to Work Day, takes place each year on the fourth Thursday in April.

Let me share my experience of participating in it for the first time.

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