A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.
To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.
Take Your Child to Work Day, officially known as Take Our Daughters and Sons to Work Day, takes place each year on the fourth Thursday in April.
Let me share my experience of participating in it for the first time.
In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:
Plus other topics related to picking a niche.
Watch part 2 of the Facebook Live video, or read the transcript below!
This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.
Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.
The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.
Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.
Another year has come to a close.
It’s time to reflect on how 2018 went.
And that can feel… like getting your teeth drilled at the dentist’s office.
I’ll admit, as much as I believe in how great the Year In Review process is, that doesn’t make it entirely pleasant to actually experience. But the benefits make this sometimes painful process worthwhile.
You’re invited to read my analysis of what happened—good and bad—for my business in 2018.
What are you scared of?
As humans, we are biologically hard-wired to treat every perceived threat in an extreme way, with one of four reactions:
We have the power to exert tremendous influence on others.
Sometimes, people use this power to take advantage of those who are vulnerable by exerting tremendous control on their choices and behavior.
Today I want to share some insights about why Multi-Level Marketing companies operate exactly like a cult and how to build risk intelligence to keep yourself safe.
For my 5th #MinimalistManager Challenge task, I decided to…
Give up Facebook.
For 24 hours.
Keep reading to discover just how hard this was, what I did instead, and the lessons it taught me.
I’ve just started a #minimalistmanager challenge.
For 15 days, I will be trying a variety of tasks that will stretch me… and also allow me to move past barriers and toward my strategic business goals.
My first task is to consume No Sugar for 24 Hours.
Autumn is here, and as part of the changing seasons I have decided to restart a #minimalistmanager challenge.
Read on for a summary of what it’s all about, why my first attempt failed, and how to overcome stress as a manager.