Multi-Level Marketing (MLM) is a very popular business method. It relies on “distributors” who use the power of influence to purchase the products—and ultimately, to sign up as a distributor in their downline.
MLM companies continue to grow in popularity. The products and services they provide are endless: cosmetics, essential oils, weight loss shakes, health foods, kitchen gadgets, jewelry, wine, and more Most MLMs are in the Health & Wellness Industry; you can find a comprehensive list of all health-related MLM companies here.
Unfortunately, the Direct Sales and MLM business model is very troubling, because it causes tremendous financial, mental, emotional, and social damage (see my previous posts).
Today, I’m going to give examples of how Direct Sales and Multi-Level Marketing companies use the 6 Principles of Persuasion, and a Devil’s Advocate perspective to make sure you recognize and avoid predatory tactics.
Continue reading “How MLMs Use the Psychology of Influence”
What can we do to avoid a catastrophe like Chernobyl?
Although your business may not be facing problems to the magnitude of a nuclear plant meltdown, it’s still possible to completely miss the warning signs that the ‘wheels are coming off the wagon.”
I have found that the best way to develop a resilient response to disasters is by relying on the feedback of Devil’s Advocates.
Continue reading “7 Things HBO’s Chernobyl Taught Me About Devil’s Advocates”
A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.
To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.
Continue reading “The 5 Elements of a Niche”
In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:
- Why is niching important?
- Can niching go too far?
- How do I decide on the right niche?
- Why is it hard to limit your business?
Plus other topics related to picking a niche.
Watch part 2 of the Facebook Live video, or read the transcript below!
Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”
This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.
Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.
The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.
Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.
Continue reading “Niche Markets FAQs Part 1 of 2: Basics”
Another year has come to a close.
It’s time to reflect on how 2018 went.
And that can feel… like getting your teeth drilled at the dentist’s office.
I’ll admit, as much as I believe in how great the Year In Review process is, that doesn’t make it entirely pleasant to actually experience. But the benefits make this sometimes painful process worthwhile.
You’re invited to read my analysis of what happened—good and bad—for my business in 2018.
Continue reading “My 2018 Business Year In Review”
What are you scared of?
As humans, we are biologically hard-wired to treat every perceived threat in an extreme way, with one of four reactions:
- Fight: go on the offensive, reacting aggressively to eliminate the problem
- Flight: avoid the problem by retreating to a safer position
- Freeze: shut out the problem by pretending like it’s not happening, or
- Face: confront the problem directly.
Continue reading “The 4 Responses to Fear as a Leader”
We have the power to exert tremendous influence on others.
Sometimes, people use this power to take advantage of those who are vulnerable by exerting tremendous control on their choices and behavior.
Today I want to share some insights about why Multi-Level Marketing companies operate exactly like a cult and how to build risk intelligence to keep yourself safe.
Continue reading “11 Ways Multi-Level Marketing is Like a Cult”
Can our personal beliefs about money influence our company’s success?
How do our perceptions impact business decisions?
Why is the “Fake It Till You Make It” mindset dangerous?
I answer these questions—and much more—in my Live Facebook Video. Check out the recorded video here, or read the transcript below (including bonus content!)
Continue reading “Analyzing Profit Margins FAQs Part 1: Perceptions”
Customer service is a critical part of growing a healthy business. Every successful business owner creates an environment that attracts and serves the needs of Ideal Customers, regardless of her or his personal preferences.
But what happens when a customer is not a great fit for your business? What should you do?
Continue reading “What to Do When You Realize Your Customer Is Not a Good Fit”