Many of us get stuck in a bad cycle where we try to get results, but we end up feeling powerless to actually get the tasks done.
Let me share what I have learned about helping customers, and why it’s better to define your philosophy, write out policies & procedures, and expect at least a few people to be unhappy no matter what you do.
Continue reading “6 Things I’ve Learned After Serving Non-Ideal Customers”
I have made lots of mistakes as a consultant. Most of these happened because I didn’t know myself — my limitations, personality type, and blind spots.
A lot of business owners feel the need to convince customers they are worthy to solve their problems. But this can seem like desperation… and it results in offering too much to the wrong type of customer.
Continue reading “Have You Ever Served the Wrong Kind of Customer?”
As a new year starts, I want to share what happened in the past 365 days and how I have decided to adjust my company.
Continue reading “My 2019 Business Year In Review”
For my 3rd interview in the Featured Practitioner series, I speak with an ultra-marathoner in Colorado whose treatment methods set him apart in the massage therapy field.
Keep reading to find out more about how he decided on this specialization and why he’s passionate about helping clients!
Continue reading “Featured Practitioner: Jacob Corley, LMT, FRCms of Optimal Function and Wellness”
Marketing gets a lot of attention, and with good reason: It’s the art and science of attracting people to buy from you.
Without a way to reach new customers, you’ll end up running out of money… and shutting the doors to your business.
But there is one thing a lot of business owners get wrong.
Continue reading “Why Strategy is Important in Camping… and in Marketing”
This is the second episode in the Featured Practitioner series, in which I talk to a Licensed Massage Therapist in the great state of Texas who serves athletes from adult to geriatric age.
I’m so excited to share his story with you!
Continue reading “Featured Practitioner: Chris Flaig, LMT, CTB of Revive Therapeutic Massage LLC”
In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:
- Why is niching important?
- Can niching go too far?
- How do I decide on the right niche?
- Why is it hard to limit your business?
Plus other topics related to picking a niche.
Watch part 2 of the Facebook Live video, or read the transcript below!
Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”
This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.
Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.
The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.
Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.
Continue reading “Niche Markets FAQs Part 1 of 2: Basics”
Another year has come to a close.
It’s time to reflect on how 2018 went.
And that can feel… like getting your teeth drilled at the dentist’s office.
I’ll admit, as much as I believe in how great the Year In Review process is, that doesn’t make it entirely pleasant to actually experience. But the benefits make this sometimes painful process worthwhile.
You’re invited to read my analysis of what happened—good and bad—for my business in 2018.
Continue reading “My 2018 Business Year In Review”
Some years, things go really well.
And some years, they do not.
If you’ve experienced a lot of difficulties in your business, you may be tempted to see it as a massive failure:
“What a crummy year! It was so terrible. I can hardly wait for it to be over.”
“The new year can’t come soon enough.”
Even you were not able to meet your strategic business objectives this year, I encourage you to consider the positives that happened, rather than speeding past it.
Continue reading “What to Do If Your “Year In Review” is a Disappointment”