For my 3rd interview in the Featured Practitioner series, I speak with an ultra-marathoner in Colorado whose treatment methods set him apart in the massage therapy field.
Keep reading to find out more about how he decided on this specialization and why he’s passionate about helping clients!
Continue reading “Featured Practitioner: Jacob Corley, LMT, FRCms of Optimal Function and Wellness”
Marketing gets a lot of attention, and with good reason: It’s the art and science of attracting people to buy from you.
Without a way to reach new customers, you’ll end up running out of money… and shutting the doors to your business.
But there is one thing a lot of business owners get wrong.
Continue reading “Why Strategy is Important in Camping… and in Marketing”
This is the second episode in the Featured Practitioner series, in which I talk to a Licensed Massage Therapist in the great state of Texas who serves athletes from adult to geriatric age.
I’m so excited to share his story with you!
Continue reading “Featured Practitioner: Chris Flaig, LMT, CTB of Revive Therapeutic Massage LLC”
In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:
- Why is niching important?
- Can niching go too far?
- How do I decide on the right niche?
- Why is it hard to limit your business?
Plus other topics related to picking a niche.
Watch part 2 of the Facebook Live video, or read the transcript below!
Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”
This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.
Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.
The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.
Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.
Continue reading “Niche Markets FAQs Part 1 of 2: Basics”
Another year has come to a close.
It’s time to reflect on how 2018 went.
And that can feel… like getting your teeth drilled at the dentist’s office.
I’ll admit, as much as I believe in how great the Year In Review process is, that doesn’t make it entirely pleasant to actually experience. But the benefits make this sometimes painful process worthwhile.
You’re invited to read my analysis of what happened—good and bad—for my business in 2018.
Continue reading “My 2018 Business Year In Review”
Some years, things go really well.
And some years, they do not.
If you’ve experienced a lot of difficulties in your business, you may be tempted to see it as a massive failure:
“What a crummy year! It was so terrible. I can hardly wait for it to be over.”
“The new year can’t come soon enough.”
Even you were not able to meet your strategic business objectives this year, I encourage you to consider the positives that happened, rather than speeding past it.
Continue reading “What to Do If Your “Year In Review” is a Disappointment”
I am always on the lookout for tools that can help us dig deeper and get clarity about decision making.
Recently, I tried a simple art project that turned out to be a the perfect blend of creative expression and self-reflection. In this post, you’ll hear how this tool can help you develop a strategy for business or professional growth.
Continue reading “What I Learned from Creating a Word Art Self-Portrait”
A company’s margin of profit is one of the most important indicators about its health.
In this second post, I share answers from my live video event including:
- Which numbers should I be looking at?
- What’s the difference between a Measure, Metric, and KPI?
- Are “sales” and “profit” the same thing?
- How do I expand without running out of cash?
This article also jumps into the topics of Transaction Avoidance, Lottery Mentality, and self-sabotage as a business owner.
Watch part 2 of the recorded video here, or read the transcript below (including bonus content!)
Continue reading “Analyzing Profit Margins FAQs Part 2: Profitability”
Customer service is a critical part of growing a healthy business. Every successful business owner creates an environment that attracts and serves the needs of Ideal Customers, regardless of her or his personal preferences.
But what happens when a customer is not a great fit for your business? What should you do?
Continue reading “What to Do When You Realize Your Customer Is Not a Good Fit”