Gardening requires a strong stomach.
If you let everything grow, you end up with chaos. A bountiful harvest is only possible when you prune back any growth that doesn’t serve your goals.
The same principle applies in business. An ambiguous business focus will result in chaos, but a well-defined niche specialization can set you apart and attract Ideal Patients to your doorstep.
Continue reading “Why Picking a Successful Niche is Like Tending a Garden [Video]”
The natural health industry is booming.
With rising costs of conventional medicine, consumers are increasingly receptive to trying alternative healing methods—many of which are finally getting well-deserved recognition for their scientific validity.
Even with this tremendous opportunity in the vast healthcare industry, many practitioners make the mistake of offering services that are broad, generalized, and non-specific… which leads to a practice that is forgettable, even in a booming market.
In this post, I’ll explain why choosing a niche can help your practice stand out and succeed.
Continue reading “Why a Niche Will Make Your Healthcare Practice More Successful”
I specialize in helping business owners (especially natural health practitioners) to identify their goals, prioritize tasks in order to grow their business, and create a balance so they feel more in control.
Today I want to answer a question that has come up a few times lately with several of my clients:
“How do I know what type of content to write in my blog?”
“Am I sharing the right type of information for my patients and people I want to serve?”
Watch the video, or follow along with a written version below.
Continue reading “How to Think of New Content for Your Healthcare Practice Blog”
Have you ever whittled a stick before? When I was 8, my grandfather taught me how to carve wood in his workshop. For weeks, my favorite pastime was finding a nice block of wood, chopping off the bark, smoothing it down, and cutting off all the excess pieces until a final image appeared.
If you’ve ever watched a master woodcarver or ice sculptor, you know how it feels to see an ordinary object transform into a work of art.
Every natural health practitioner has the opportunity to serve a very specific, clearly defined group. Instead of meeting all needs and conditions for a vast number of people, niching your practice allows you to be selective. When you “whittle down” to just a handful of options (thus avoiding the Paradox of Choice), people actually start to pay more attention.
Continue reading “11 Compelling Reasons to Niche Your Healthcare Practice”