Tag: healthcare practice

blog topics, blogging, brainstorming, brainstorming map, writing a blog, expertise, healthcare practice, medical practitioner

How to Think of New Content for Your Healthcare Practice Blog

Published on by Grace LaConteLeave a comment

I specialize in helping business owners (especially natural health practitioners) to identify their goals, prioritize tasks in order to grow their business, and create a balance so they feel more in control.

Today I want to answer a question that has come up a few times lately with several of my clients:

“How do I know what type of content to write in my blog?”

and

“Am I sharing the right type of information for my patients and people I want to serve?”

Watch the video, or follow along with a written version below.

Continue reading “How to Think of New Content for Your Healthcare Practice Blog” →

woodworking, carving, carved animal, niche, niching, healthcare, healthcare practice

11 Compelling Reasons to Niche Your Healthcare Practice

Published on by Grace LaConte8 Comments

Have you ever whittled a stick before? When I was 8, my grandfather taught me how to carve wood in his workshop. For weeks, my favorite pastime was finding a nice block of wood, chopping off the bark, smoothing it down, and cutting off all the excess pieces until a final image appeared.

If you’ve ever watched a master woodcarver or ice sculptor, you know how it feels to see an ordinary object transform into a work of art.

Woodworking chisel and awl
Woodworking technique

Every natural health practitioner has the opportunity to serve a very specific, clearly defined group. Instead of meeting all needs and conditions for a vast number of people, niching your practice allows you to be selective. When you “whittle down” to just a handful of options (thus avoiding the Paradox of Choice), people actually start to pay more attention.

Continue reading “11 Compelling Reasons to Niche Your Healthcare Practice” →