Maslow’s Hierarchy of Needs [Podcast]

What is Maslow’s Hierarchy of Needs, and how does it apply to business risks? In this episode, we will discuss why this powerful tool can help you understand the motivations of your employees and customers.

Continue reading “Maslow’s Hierarchy of Needs [Podcast]”

Doing a Post-Flight Check of Your Business

The pilot skillfully descends, hits the tarmac smoothly, and taxis to the hangar. What happens after the plane lands?

Rest & relaxation would be nice, but pilots always do a post-flight inspection of their aircraft. Not only do they make sure that everything is in working order, they also inspect every system for signs of possible malfunctions that could affect the next flight.

Business owners can avoid potential loss or harm by conducting both a Pre-Flight Check of events or projects yet to occur, as well as a Post-Flight Check. Let’s take a look at what you can do once a project ends. 

Continue reading “Doing a Post-Flight Check of Your Business”

Using the SWOT Analysis [Podcast]

This simple tool is a great way to evaluate problems in your organization through an objective lens. Grace will explain how to identify your Strengths, Weaknesses, Opportunities, and Threats, when to use the PESTEL tool, and which steps you can take to get the most out of this tool.

Keep reading for a full transcript of this episode (with bonus images and links!)

Continue reading “Using the SWOT Analysis [Podcast]”

Interpreting Numbers and Experiences [Podcast]

What’s the difference between quantitative data (numbers) and qualitative data (experiences & emotions)?

Keep reading to find out why these are both essential parts of overcoming barriers as an owner, and examples of where to look for vulnerabilities in your business.

Continue reading “Interpreting Numbers and Experiences [Podcast]”

6 Things I’ve Learned After Serving Non-Ideal Customers

Many of us get stuck in a bad cycle where we try to get results, but we end up feeling powerless to actually get the tasks done.

Let me share what I have learned about helping customers, and why it’s better to define your philosophy, write out policies & procedures, and expect at least a few people to be unhappy no matter what you do.

Continue reading “6 Things I’ve Learned After Serving Non-Ideal Customers”

Have You Ever Served the Wrong Kind of Customer?

I have made lots of mistakes as a consultant. Most of these happened because I didn’t know myself — my limitations, personality type, and blind spots.

A lot of business owners feel the need to convince customers they are worthy to solve their problems. But this can seem like desperation… and it results in offering too much to the wrong type of customer.

Continue reading “Have You Ever Served the Wrong Kind of Customer?”

24 Ideas for Multiple Income Streams That Will Boost Your Profit Margins

Whether you sell service, products, or both, it’s likely that are missing several income opportunities for your business to generate even more money.

In this article, I share 24 different sources of revenue that can augment your profit margins.

Continue reading “24 Ideas for Multiple Income Streams That Will Boost Your Profit Margins”

I Can’t Afford to Turn Away Any Potential Customers Right Now. What Do You Recommend?

Saying “no” to a customer can be really difficult, because it means that the business owner could lose something of value.

Continue reading “I Can’t Afford to Turn Away Any Potential Customers Right Now. What Do You Recommend?”

Weathering the COVID-19 Storm as a Business Owner

As the novel Coronavirus (COVID-19) continues to impact more communities across the US and other countries, business owners are especially concerned about how they will continue to operate with a sudden decrease in sales, personnel, materials, or all three.

Continue reading “Weathering the COVID-19 Storm as a Business Owner”