Our fears often hold us back from achieving what we want, both in business and in life. In the video and transcript below, I’ll share my version of the 4 Fear Responses diagram that has been extremely popular over the years.Continue reading “Grace LaConte Explains the 4 Responses to Fear Diagram [Video]”
Tag: Ideal Customers
I Got Featured on the Everything Business Consulting Podcast!
Last year, in my 7th year as a traditional consultant, I started to feel frustrated. My clients were getting tremendous value from our projects, yet we didn’t work together long enough to see a long-term impact. Unexpected issues would pop up that changed the scope of the project.
If only we could discuss those hidden problems before agreeing to work together, I thought.
Was there a way to get in front of potential problems instead of finding them out too late? How could I insure my clients get the maximum benefit — and also identify potential problems with a client engagement — BEFORE we signed a contract?Continue reading “I Got Featured on the Everything Business Consulting Podcast!”
How to Analyze Your Customer Profit Contribution
Have you ever thought about the amount of profit you’re getting from each of your customers?
There’s a simple way to find this out: it’s called the Customer Profit Contribution calculation.Continue reading “How to Analyze Your Customer Profit Contribution”
Maslow’s Hierarchy of Needs [Podcast]
What is Maslow’s Hierarchy of Needs, and how does it apply to business risks? In this episode, we will discuss why this powerful tool can help you understand the motivations of your employees and customers.
Doing a Post-Flight Check of Your Business
The pilot skillfully descends, hits the tarmac smoothly, and taxis to the hangar. What happens after the plane lands?
Rest & relaxation would be nice, but pilots always do a post-flight inspection of their aircraft. Not only do they make sure that everything is in working order, they also inspect every system for signs of possible malfunctions that could affect the next flight.
Business owners can avoid potential loss or harm by conducting both a Pre-Flight Check of events or projects yet to occur, as well as a Post-Flight Check. Let’s take a look at what you can do once a project ends.
Continue reading “Doing a Post-Flight Check of Your Business”
Using the SWOT Analysis [Podcast]
This simple tool is a great way to evaluate problems in your organization through an objective lens. Grace will explain how to identify your Strengths, Weaknesses, Opportunities, and Threats, when to use the PESTEL tool, and which steps you can take to get the most out of this tool.
Keep reading for a full transcript of this episode (with bonus images and links!)
Interpreting Numbers and Experiences [Podcast]
What’s the difference between quantitative data (numbers) and qualitative data (experiences & emotions)?
Keep reading to find out why these are both essential parts of overcoming barriers as an owner, and examples of where to look for vulnerabilities in your business.
Continue reading “Interpreting Numbers and Experiences [Podcast]”
Which Books Do You Recommend About Attracting the Right Customers?
There are three books that I believe can help you understand how to attract Ideal Customers.
Continue reading “Which Books Do You Recommend About Attracting the Right Customers?”
6 Things I’ve Learned After Serving Non-Ideal Customers
Many of us get stuck in a bad cycle where we try to get results, but we end up feeling powerless to actually get the tasks done.
Let me share what I have learned about helping customers, and why it’s better to define your philosophy, write out policies & procedures, and expect at least a few people to be unhappy no matter what you do.
Continue reading “6 Things I’ve Learned After Serving Non-Ideal Customers”
Have You Ever Served the Wrong Kind of Customer?
I have made lots of mistakes as a consultant. Most of these happened because I didn’t know myself — my limitations, personality type, and blind spots.
A lot of business owners feel the need to convince customers they are worthy to solve their problems. But this can seem like desperation… and it results in offering too much to the wrong type of customer.
Continue reading “Have You Ever Served the Wrong Kind of Customer?”