Niche Markets FAQs Part 2 of 2: The Questions

In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:

  • Why is niching important?
  • Can niching go too far?
  • How do I decide on the right niche?
  • Why is it hard to limit your business?

Plus other topics related to picking a niche.

Watch part 2 of the Facebook Live video, or read the transcript below!

Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”

Niche Markets FAQs Part 1 of 2: Basics

This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.

Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.

The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.

Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.

Continue reading “Niche Markets FAQs Part 1 of 2: Basics”

How to Make a Strategic Vision Board Square 3: Center

This is step 3 in a series about how to develop a Strategic Vision Board for your business.

In this step, I’ll explain what it means to Center your business, why you need to identify the main purpose for your company, and how to find balance as an owner.

Continue reading “How to Make a Strategic Vision Board Square 3: Center”

How to Create an Ideal Customer Bubble Graph

Today, I want to share a really useful tool that can help you identify your best customers. It’s called the Ideal Customer Bubble Graph.

This is a great way to know which of your customers are Ideal—individuals who have following qualities:

  • They generate the highest profit margins,
  • They give you the fewest problems,
  • They align closely with your philosophy, and
  • They help your company to move toward its strategic goals.

Continue reading “How to Create an Ideal Customer Bubble Graph”

Minimalist Manager Challenge Part 9: New Location

The final task in my #MinimalistManager Challenge took me out of my home office!

Find out what made me want to try this task, how it went, and some ways you can add a new perspective by adjusting your normal work routine.

Continue reading “Minimalist Manager Challenge Part 9: New Location”

Company Culture FAQs Part 3 of 5

In part 3 of the series about Frequently Asked Questions on creating a sustainable Company Culture, we discuss the benefits and downsides of social media.

I’ll also share my secret to finding balance as a business owner.

Watch the recorded video here, or reading bonus-filled content below.

Continue reading “Company Culture FAQs Part 3 of 5”

New Facebook Live Series on Business Vision, Profit Margin, and Niche Markets

LaConte Consulting announces 30-minute live videos to answer FAQs

VANCOUVER, WA, July 19, 2018—Business consultant Grace LaConte is hosting a 5-part series on business topics on the Facebook Live platform.

Each session will include answers to both live and write-in Frequently Asked Questions by business owners.

Continue reading “New Facebook Live Series on Business Vision, Profit Margin, and Niche Markets”

How to Make a Strategic Vision Board Square 2: Relationships

This is step 2 in a series about how to develop a Strategic Vision Board for your business.

In this post, I discuss why building strong relationships is important in strategic planning and how to identify your Ideal Customers.

Continue reading “How to Make a Strategic Vision Board Square 2: Relationships”

What to Do When You Realize Your Customer Is Not a Good Fit

Customer service is a critical part of growing a healthy business. Every successful business owner creates an environment that attracts and serves the needs of Ideal Customers, regardless of her or his personal preferences.

But what happens when a customer is not a great fit for your business? What should you do?

Continue reading “What to Do When You Realize Your Customer Is Not a Good Fit”

How to Think of New Content for Your Healthcare Practice Blog

I specialize in helping business owners (especially natural health practitioners) to identify their goals, prioritize tasks in order to grow their business, and create a balance so they feel more in control.

Today I want to answer a question that has come up a few times lately with several of my clients:

“How do I know what type of content to write in my blog?”

and

“Am I sharing the right type of information for my patients and people I want to serve?”

Watch the video, or follow along with a written version below.

Continue reading “How to Think of New Content for Your Healthcare Practice Blog”