Whether you sell service, products, or both, it’s likely that are missing several income opportunities for your business to generate even more money.
In this article, I share 24 different sources of revenue that can augment your profit margins.
Continue reading “24 Ideas for Multiple Income Streams That Will Boost Your Profit Margins”
Saying “no” to a customer can be really difficult, because it means that the business owner could lose something of value.
As the novel Coronavirus (COVID-19) continues to impact more communities across the US and other countries, business owners are especially concerned about how they will continue to operate with a sudden decrease in sales, personnel, materials, or all three.
Continue reading “Weathering the COVID-19 Storm as a Business Owner”
Using Key Performance Indicators (KPIs) will give you a very good sense of how your business is doing.
Continue reading “Which Numbers are Important in Serving Ideal Customers?”
I believe there are 4 steps to find customers who will perfectly fit your expertise and business philosophy, and 3 tools that can help.
Continue reading “How Do You Find an Ideal Customer? Which Tools Can Help?”
Your “model” buyer, client, or customer is someone whom you target because she or he has several characteristics. I will explain each of these below.
Continue reading “Who are Ideal Customers, and What Do They Look Like?”
In a Facebook Live event, we discussed some ways business owners can maximize their success by leveraging their ability to recognize which customers are Ideal.
Do you hate reviewing your business financials? If so, you’re not alone.
In this article, I’ll explain:
Continue reading “Interpreting the Quantitative Data (Numbers) in Your Business”
Chronic diseases are difficult to prevent and manage, but a niche specialization can set your practice apart and bring Ideal Patients to your door.
Continue reading “The 11 Chronic Diseases That Make an Excellent Niche Focus”
For my 3rd interview in the Featured Practitioner series, I speak with an ultra-marathoner in Colorado whose treatment methods set him apart in the massage therapy field.
Keep reading to find out more about how he decided on this specialization and why he’s passionate about helping clients!
Continue reading “Featured Practitioner: Jacob Corley, LMT, FRCms of Optimal Function and Wellness”
