How Do You Find an Ideal Customer? Which Tools Can Help?

I believe there are 4 steps to find customers who will perfectly fit your expertise and business philosophy, and 3 tools that can help.

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Who are Ideal Customers, and What Do They Look Like?

Your “model” buyer, client, or customer is someone whom you target because she or he has several characteristics. I will explain each of these below.

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Interpreting the Quantitative Data (Numbers) in Your Business

Do you hate reviewing your business financials? If so, you’re not alone.

In this article, I’ll explain:

  • the difference between quantitative and qualitative data,
  • where to collect the data,
  • an illustration that demonstrates which questions to ask, and
  • how to use it to make risk intelligent decisions.

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Featured Practitioner: Jacob Corley, LMT, FRCms of Optimal Function and Wellness

For my 3rd interview in the Featured Practitioner series, I speak with an ultra-marathoner in Colorado whose treatment methods set him apart in the massage therapy field.

Keep reading to find out more about how he decided on this specialization and why he’s passionate about helping clients!

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Why Strategy is Important in Camping… and in Marketing

Marketing gets a lot of attention, and with good reason: It’s the art and science of attracting people to buy from you.

Without a way to reach new customers, you’ll end up running out of money… and shutting the doors to your business.

But there is one thing a lot of business owners get wrong.

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Featured Practitioner: Chris Flaig, LMT, CTB of Revive Therapeutic Massage LLC

This is the second episode in the Featured Practitioner series, in which I talk to a Licensed Massage Therapist in the great state of Texas who serves athletes from adult to geriatric age.

I’m so excited to share his story with you!

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The 5 Elements of a Niche

A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.

To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.

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