Multi-Level Marketing (MLM) companies use a variety of tricks designed to lure unsuspecting people into “get rich quick” schemes. Want to know which ones are the most common?
Continue reading “12 False Promises MLM Companies Often Make”
Tag: influence
Which Business Models are Predatory [Podcast]
In this episode, Grace explains the differences between 10 popular business models, the four types of organizational vulnerabilities, and which 6 principles of influence can be used (for good or for bad).
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What Happened After I Looked at 403 Health and Wellness MLM Companies
One of the fastest growing industries in the world is the Health & Wellness sector. Yet despite the promise of relief and improvement, many companies promote unproven products using a predatory business model that actually causes tremendous damage to consumers.
In this article, you’ll read my insights from my evaluation of 403 different Direct Sales companies that sell Health & Wellness products.
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Which Books Do You Recommend About Attracting the Right Customers?
There are three books that I believe can help you understand how to attract Ideal Customers.
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24 Ideas for Multiple Income Streams That Will Boost Your Profit Margins
Whether you sell service, products, or both, it’s likely that are missing several income opportunities for your business to generate even more money.
In this article, I share 24 different sources of revenue that can augment your profit margins.
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How MLMs Use the Psychology of Influence
Multi-Level Marketing (MLM) is a very popular business method. It relies on “distributors” who use the power of influence to purchase the products—and ultimately, to sign up as a distributor in their downline.
MLM companies continue to grow in popularity. The products and services they provide are endless: cosmetics, essential oils, weight loss shakes, health foods, kitchen gadgets, jewelry, wine, and more Most MLMs are in the Health & Wellness Industry; you can find a comprehensive list of all health-related MLM companies here.
Unfortunately, the Direct Sales and MLM business model is very troubling, because it causes tremendous financial, mental, emotional, and social damage (see my previous posts).
Today, I’m going to give examples of how Direct Sales and Multi-Level Marketing companies use the 6 Principles of Persuasion, and a Devil’s Advocate perspective to make sure you recognize and avoid predatory tactics.
The MLM Persuasion Tricks That Convinced Me to Join
How do Multi-Level Marketing (MLM) and Direct Sales companies persuade so many people to join?
I will explain which 6 Principles of Persuasion were used to lure me into signing up… twice! …and what you can do to recognize the signs of a predatory company.
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Niche Markets FAQs Part 2 of 2: The Questions
In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:
- Why is niching important?
- Can niching go too far?
- How do I decide on the right niche?
- Why is it hard to limit your business?
Plus other topics related to picking a niche.
Watch part 2 of the Facebook Live video, or read the transcript below!
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How to Create an Ideal Customer Bubble Graph
Today, I want to share a really useful tool that can help you identify your best customers. It’s called the Ideal Customer Bubble Graph.
This is a great way to know which of your customers are Ideal—individuals who have following qualities:
- They generate the highest profit margins,
- They give you the fewest problems,
- They align closely with your philosophy, and
- They help your company to move toward its strategic goals.
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11 Ways Multi-Level Marketing is Like a Cult
We have the power to exert tremendous influence on others.
Sometimes, people use this power to take advantage of those who are vulnerable by exerting tremendous control on their choices and behavior.
Today I want to share some insights about why Multi-Level Marketing companies operate exactly like a cult and how to build risk intelligence to keep yourself safe.
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