How Do You Find an Ideal Customer? Which Tools Can Help?

I believe there are 4 steps to find customers who will perfectly fit your expertise and business philosophy, and 3 tools that can help.

Continue reading “How Do You Find an Ideal Customer? Which Tools Can Help?”

Analyzing Profit Margins FAQs Part 2: Profitability

A company’s margin of profit is one of the most important indicators about its health.

In this second post, I share answers from my live video event including:

  • Which numbers should I be looking at?
  • What’s the difference between a Measure, Metric, and KPI?
  • Are “sales” and “profit” the same thing?
  • How do I expand without running out of cash?

This article also jumps into the topics of Transaction AvoidanceLottery Mentality, and self-sabotage as a business owner.

Watch part 2 of the recorded video here, or read the transcript below (including bonus content!)

Continue reading “Analyzing Profit Margins FAQs Part 2: Profitability”