Marketing gets a lot of attention, and with good reason: It’s the art and science of attracting people to buy from you.
Without a way to reach new customers, you’ll end up running out of money… and shutting the doors to your business.
But there is one thing a lot of business owners get wrong.
Continue reading “Why Strategy is Important in Camping… and in Marketing”
The Chernobyl nuclear disaster, which affects millions of people to this day, is now available as a 5-part HBO mini-series.
Here is what it taught me about having the courage to speak up.
Continue reading “HBO’s Chernobyl, Risk, and the Devil’s Advocates who Kept Us Safe”
Take Your Child to Work Day, officially known as Take Our Daughters and Sons to Work Day, takes place each year on the fourth Thursday in April.
Let me share my experience of participating in it for the first time.
Continue reading “The 4 Surprising Things I Learned from “Take Your Child to Work Day””
We don’t get to choose our first name, at least not for the first 18 years of life. It’s something our parents pick; their first gift to us, so to speak.
While we do have the option to change it once we reach adulthood, most of us stick with our given name for life.
Continue reading “What’s in a Name? Why Business Owners Have the Gift of Choice”
When you pick a narrow business focus, it can make a world of difference.
There are many ways to niche a healthcare practice, but I believe the best way is by isolating at least three areas in which to specialize.
Keep reading to find out what they are.
Continue reading “What Does it Take to Develop a Triple Niche?”