Tag: marketing
The 5 Challenges of Being a Female Business Owner
Can women business owners expect to generate the same or higher profit as male owners? How has COVID impacted business outcomes?
Let’s take a look at some facts about why female business owners face unique challenges, along with practical ways to offer support.
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5 Tech Trends Your Business Should Be Aware Of
One of the best ways for a business to remain competitive is for it to get ahead of the curve when it comes to technology. For larger businesses, a tech-forward approach is absolutely essential for survival; for smaller businesses, it can be a good way to gain some separation from the pack, and possibly compete with larger companies that have more resources.
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12 False Promises MLM Companies Often Make
Multi-Level Marketing (MLM) companies use a variety of tricks designed to lure unsuspecting people into “get rich quick” schemes. Want to know which ones are the most common?
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The 5 Areas Where Your Company is Most at Risk [Podcast]
A deep-dive explanation about the main categories of strategic risk (Governance, Operational, Competitive, Financial, Reputational), and the 4-step process you can use to evaluate them.
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What’s the Difference Between an Entrepreneur and a Business Owner?
Although they sound alike, the terms “Entrepreneur” and “Business Owner” are very different. Whether you are an independent practitioner, contractor, or just curious about what these words mean, I want to explain why they are so different.
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Which Business Models are Predatory [Podcast]
In this episode, Grace explains the differences between 10 popular business models, the four types of organizational vulnerabilities, and which 6 principles of influence can be used (for good or for bad).
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What Happened After I Looked at 403 Health and Wellness MLM Companies
One of the fastest growing industries in the world is the Health & Wellness sector. Yet despite the promise of relief and improvement, many companies promote unproven products using a predatory business model that actually causes tremendous damage to consumers.
In this article, you’ll read my insights from my evaluation of 403 different Direct Sales companies that sell Health & Wellness products.
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Weathering the COVID-19 Storm as a Business Owner
As the novel Coronavirus (COVID-19) continues to impact more communities across the US and other countries, business owners are especially concerned about how they will continue to operate with a sudden decrease in sales, personnel, materials, or all three.
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The 11 Chronic Diseases That Make an Excellent Niche Focus
Chronic diseases are difficult to prevent and manage, but a niche specialization can set your practice apart and bring Ideal Patients to your door.
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