12 False Promises MLM Companies Often Make

Multi-Level Marketing (MLM) companies use a variety of tricks designed to lure unsuspecting people into “get rich quick” schemes. Want to know which ones are the most common?

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The 5 Areas Where Your Company is Most at Risk [Podcast]

A deep-dive explanation about the main categories of strategic risk (Governance, Operational, Competitive, Financial, Reputational), and the 4-step process you can use to evaluate them.

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What’s the Difference Between an Entrepreneur and a Business Owner?

Although they sound alike, the terms “Entrepreneur” and “Business Owner” are very different. Whether you are an independent practitioner, contractor, or just curious about what these words mean, I want to explain why they are so different.

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Which Business Models are Predatory [Podcast]

In this episode, Grace explains the differences between 10 popular business models,  the four types of organizational vulnerabilities, and which 6 principles of influence can be used (for good or for bad).

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What Happened After I Looked at 403 Health and Wellness MLM Companies

One of the fastest growing industries in the world is the Health & Wellness sector. Yet despite the promise of relief and improvement, many companies promote unproven products using a predatory business model that actually causes tremendous damage to consumers.

In this article, you’ll read my insights from my evaluation of 403 different Direct Sales companies that sell Health & Wellness products.

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Weathering the COVID-19 Storm as a Business Owner

As the novel Coronavirus (COVID-19) continues to impact more communities across the US and other countries, business owners are especially concerned about how they will continue to operate with a sudden decrease in sales, personnel, materials, or all three.

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How MLMs Use the Psychology of Influence

Multi-Level Marketing (MLM) is a very popular business method. It relies on “distributors” who use the power of influence to purchase the products—and ultimately, to sign up as a distributor in their downline.

MLM companies continue to grow in popularity. The products and services they provide are endless: cosmetics, essential oils, weight loss shakes, health foods, kitchen gadgets, jewelry, wine, and more Most MLMs are in the Health & Wellness Industry; you can find a comprehensive list of all health-related MLM companies here.

Unfortunately, the Direct Sales and MLM business model is very troubling, because it causes tremendous financial, mental, emotional, and social damage (see my previous posts).

Today, I’m going to give examples of how Direct Sales and Multi-Level Marketing companies use the 6 Principles of Persuasionand a Devil’s Advocate perspective to make sure you recognize and avoid predatory tactics.

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