Why Picking a Successful Niche is Like Tending a Garden [Video]

Gardening requires a strong stomach.

If you let everything grow, you end up with chaos. A bountiful harvest is only possible when you prune back any growth that doesn’t serve your goals.

The same principle applies in business. An ambiguous business focus will result in chaos, but a well-defined niche specialization can set you apart and attract Ideal Patients to your doorstep.

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What Does it Take to Develop a Triple Niche?

When you pick a narrow business focus, it can make a world of difference.

There are many ways to niche a healthcare practice, but I believe the best way is by isolating at least three areas in which to specialize.

Keep reading to find out what they are.

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27 Niche Ideas for a Specialized Massage Therapy Business

Niche specialization offers a lot of benefits to healthcare practice owners.

In this article, I want to share 27 different areas of focus that are possible in the Massage Therapy field.

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The Specialized Massage Therapy Practice Niche

Massage Therapy is a fantastic aspect of integrative health that provides pain relief, along with a host of other physical and emotional benefits to patients.

It serves as a fantastic complementary add-on service for conventional or integrative health services, or as a standalone practice.

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Why a Niche Will Make Your Healthcare Practice More Successful

The natural health industry is booming.

With rising costs of conventional medicine, consumers are increasingly receptive to trying alternative healing methods—many of which are finally getting well-deserved recognition for their scientific validity.

Even with this tremendous opportunity in the vast healthcare industry, many practitioners make the mistake of offering services that are broad, generalized, and non-specific… which leads to a practice that is forgettable, even in a booming market.

In this post, I’ll explain why choosing a niche can help your practice stand out and succeed.

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Niche Markets FAQs Part 2 of 2: The Questions

In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:

  • Why is niching important?
  • Can niching go too far?
  • How do I decide on the right niche?
  • Why is it hard to limit your business?

Plus other topics related to picking a niche.

Watch part 2 of the Facebook Live video, or read the transcript below!

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Niche Markets FAQs Part 1 of 2: Basics

This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.

Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.

The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.

Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.

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My Honest Review of the 21 Books I Finished in 2018

As part of my Year In Review, I kept track of how many books I was able to read. Compared to last year, I finished fewer books (21 books versus 26 last year). But although less of my time in 2018 was spent reading, I chose to delve into a few subjects that took more effort to get through.

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Analysis of the Disclaimer from a Direct Sales Company

Direct Sales companies, also known as Multi-Level Marketing (MLM) and Network Marketing, are growing exponentially. (Check out a list with hundreds of MLMs around the world.)

But despite their popularity and far-reaching impact, the MLM business model is often predatory, unethical, and at times illegal.

In this post, I want to evaluate the Disclaimer of one MLM company to shed some light on how this model works, how these organizations view risk, and why you should proceed with caution.

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6 Versions of the 3 P’s as seen on CNBC’s “The Profit” with Marcus Lemonis

One of my favorite TV shows is “The Profit,” a CNBC production starring multi-millionaire entrepreneur Marcus Lemonis.

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CNBC The Profit with Marcus Lemonis

In each episode, Marcus evaluates a small business and decides whether to invest in its growth. The main tool he uses to make business decisions is called the “3 P’s of Business Success”: People, Process, and Product.

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Marcus Lemonis – People Process Profit

I was curious about who first developed this concept. Was it Mr. Lemonis?

It turns out this concept has its origins in Lean (a systematic processing method used to eliminate waste). After doing some research, I discovered 5 additional versions that can add depth to your understanding of how to run a successful business.

In this post, you will see each of the six examples and illustrations, along with ideas on how to increase your level of business risk intelligence.

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