As a new year starts, I want to share what happened in the past 365 days and how I have decided to adjust my company.
Tag: marketing
Check Out My Guest Post About Doctors Who Sell Multi-Level Marketing
I was recently invited to share a guest post for The Anti-MLM Coalition, a team of writers who reveal the truth about multi-level marketing.
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How MLMs Use the Psychology of Influence
Multi-Level Marketing (MLM) is a very popular business method. It relies on “distributors” who use the power of influence to purchase the products—and ultimately, to sign up as a distributor in their downline.
MLM companies continue to grow in popularity. The products and services they provide are endless: cosmetics, essential oils, weight loss shakes, health foods, kitchen gadgets, jewelry, wine, and more Most MLMs are in the Health & Wellness Industry; you can find a comprehensive list of all health-related MLM companies here.
Unfortunately, the Direct Sales and MLM business model is very troubling, because it causes tremendous financial, mental, emotional, and social damage (see my previous posts).
Today, I’m going to give examples of how Direct Sales and Multi-Level Marketing companies use the 6 Principles of Persuasion, and a Devil’s Advocate perspective to make sure you recognize and avoid predatory tactics.
Featured Practitioner: Jacob Corley, LMT, FRCms of Optimal Function and Wellness
For my 3rd interview in the Featured Practitioner series, I speak with an ultra-marathoner in Colorado whose treatment methods set him apart in the massage therapy field.
Keep reading to find out more about how he decided on this specialization and why he’s passionate about helping clients!
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Why Strategy is Important in Camping… and in Marketing
Marketing gets a lot of attention, and with good reason: It’s the art and science of attracting people to buy from you.
Without a way to reach new customers, you’ll end up running out of money… and shutting the doors to your business.
But there is one thing a lot of business owners get wrong.
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Featured Practitioner: Chris Flaig, LMT, CTB of Revive Therapeutic Massage LLC
This is the second episode in the Featured Practitioner series, in which I talk to a Licensed Massage Therapist in the great state of Texas who serves athletes from adult to geriatric age.
I’m so excited to share his story with you!
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The 5 Elements of a Niche
A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.
To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.
New Health and Wellness MLMs and Why They are Dangerous
Several new Multi-Level Marketing companies have appeared on my radar, and I’ve added them to my Complete List of Direct Sales and MLM Companies Worldwide.
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What’s in a Name? Why Business Owners Have the Gift of Choice
We don’t get to choose our first name, at least not for the first 18 years of life. It’s something our parents pick; their first gift to us, so to speak.
While we do have the option to change it once we reach adulthood, most of us stick with our given name for life.
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29 Medical Conditions that Make an Excellent Niche Focus
There are all sorts of reasons to consider limiting your marketing focus. In the healthcare field, it’s especially uncommon for practitioners to choose a niche… but that means there are many opportunities to stand out in a sea of competitors.
If you are looking for ideas on how to reach patients more easily and create a distinct online presence, you can start by focusing on a particular medical condition.
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