Customer habits are changing as a result of the COVID pandemic. In order to remain competitive, nearly every business owner has had to adapt their delivery, communication method, and product offering.
This change is obvious for industries such as food service, hair salons, nail care, and other in-person businesses where profit margins have been hit especially hard… resulting in the closure of 200,000 businesses (and counting). However, some areas of the market are actually enjoying tremendous profitability.
Want to know what they are?
Continue reading “Which 64 Business Industries are Growing Despite the Pandemic”
Are you nervous about getting a tooth drilled?
If so, you’re not alone. A majority of us have some form of anxiety about going to a dental visit.
Continue reading “50 Ways to Accommodate Patients Who are Afraid of the Dentist”
Post-Traumatic Stress Disorder (PTSD) is a condition that affects a significant percentage of the general public, but especially members of the military.
In this post, you will hear insights from a retired Marine who now supports a growth mindset for fellow veterans.
Continue reading “What a US Marine Combat Veteran Taught Me About Post-Traumatic Growth”
I had the pleasure of spending an entire day with physicians at the Washington State Medical Association (WSMA) annual conference in Seattle on Saturday, October 12.
In addition to the fantastic speakers who talked about medicolegal issues, technology, and population health, I also heard about policy development with the House of Delegates and new legislative issues at the state and federal level.
Here are my take-aways from the experience.
Continue reading “My Experience at Washington State Medical Association’s 2019 Annual Meeting”
There are all sorts of reasons to consider limiting your marketing focus. In the healthcare field, it’s especially uncommon for practitioners to choose a niche… but that means there are many opportunities to stand out in a sea of competitors.
If you are looking for ideas on how to reach patients more easily and create a distinct online presence, you can start by focusing on a particular medical condition.
Continue reading “29 Medical Conditions that Make an Excellent Niche Focus”
What are you scared of?
As humans, we are biologically hard-wired to treat every perceived threat in an extreme way, with one of four reactions:
- Fight: go on the offensive, reacting aggressively to eliminate the problem
- Flight: avoid the problem by retreating to a safer position
- Freeze: shut out the problem by pretending like it’s not happening, or
- Face: confront the problem directly.
Continue reading “The 4 Responses to Fear as a Leader”