There are all sorts of reasons to consider limiting your marketing focus. In the healthcare field, it’s especially uncommon for practitioners to choose a niche… but that means there are many opportunities to stand out in a sea of competitors.
If you are looking for ideas on how to reach patients more easily and create a distinct online presence, you can start by focusing on a particular medical condition.
Continue reading “29 Medical Conditions that Make an Excellent Niche Focus”
What are you scared of?
As humans, we are biologically hard-wired to treat every perceived threat in an extreme way, with one of four reactions:
- Fight: go on the offensive, reacting aggressively to eliminate the problem
- Flight: avoid the problem by retreating to a safer position
- Freeze: shut out the problem by pretending like it’s not happening, or
- Face: confront the problem directly.
Continue reading “The 4 Responses to Fear as a Leader”
The 4th task in my #MinimalistManager Challenge is here, and by random selection that means it’s time to…
Organize my office!
Several things went wrong on this particular task. I will be sharing ALL the nitty-gritty details with you below.
Continue reading “Minimalist Manager Challenge Part 4: Organize Office”
I’ve just started a #minimalistmanager challenge.
For 15 days, I will be trying a variety of tasks that will stretch me… and also allow me to move past barriers and toward my strategic business goals.
My first task is to consume No Sugar for 24 Hours.
Continue reading “Minimalist Manager Challenge Part 1: No Sugar”