Multi-Level Marketing (MLM) and direct marketing are very popular. The rate of growth of direct sales companies is staggering, especially in the healthcare industry.
Unfortunately, the MLM business model is predatory and takes advantage of people who are in vulnerable situations. Health and Wellness products sold by MLM companies are often unregulated, overpriced, and exaggerate the results.
In this post, you will see why MLM companies take advantage of our basic human needs, and actual statements they use to influence unsuspecting people into signing up.
We use job titles to communicate our knowledge and expertise.
A job title conveys who we are, what we do, and how we do it… summed up in a few words.
I have noticed a trend in the MLM and Direct Sales community, where reps portray themselves using inaccurate or even deceptive titles. This can be especially destructive in the healthcare industry, because unsuspecting patients are tricked into believing the MLM rep is a qualified healthcare provider.
Sure, it can be fun to design an attention-grabbing title that sets you apart from the crowd (I use the title Strategic Risk Expert); but when it goes too far, your potential customers may be confused at best… and be harmed at worst.
When MLM reps use deceptive titles to diagnose, recommend, or provide medical care, it can result in broken trust, lawsuits, damage… and even death.
In this post, you’ll read a list of titles that are Accurate, Ambiguous, terms that Misrepresent, and some are just plain Ridiculous for MLM reps to use.