Weathering the COVID-19 Storm as a Business Owner

As the novel Coronavirus (COVID-19) continues to impact more communities across the US and other countries, business owners are especially concerned about how they will continue to operate with a sudden decrease in sales, personnel, materials, or all three.

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What’s the Difference Between an Employee and an Independent Contractor?

It can be confusing to tell the difference between an Employee and an Independent Contractor (IC).

Whether you are a business owner, freelancer, or applying for a job, this article can help. You will see a comparison between these terms, and also why they are misapplied in Multi-Level Marketing.

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35 Potentially Harmful Dietary Supplements You Should Know About

Be sure to take your vitamins!”

This is the message we hear starting in childhood: that supplements are an essential part of a healthy lifestyle.

But despite a widespread belief that they are safe because they are natural, the truth is that some supplements can be quite dangerous. Rather than enhancing health, consuming them in high quantities (or in conjunction with other medications) could result in terrible health outcomes.

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My Experience at Washington State Medical Association’s 2019 Annual Meeting

I had the pleasure of spending an entire day with physicians at the Washington State Medical Association (WSMA) annual conference in Seattle on Saturday, October 12.

In addition to the fantastic speakers who talked about medicolegal issues, technology, and population health, I also heard about policy development with the House of Delegates and new legislative issues at the state and federal level.

Here are my take-aways from the experience.

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How MLMs Use the Psychology of Influence

Multi-Level Marketing (MLM) is a very popular business method. It relies on “distributors” who use the power of influence to purchase the products—and ultimately, to sign up as a distributor in their downline.

MLM companies continue to grow in popularity. The products and services they provide are endless: cosmetics, essential oils, weight loss shakes, health foods, kitchen gadgets, jewelry, wine, and more Most MLMs are in the Health & Wellness Industry; you can find a comprehensive list of all health-related MLM companies here.

Unfortunately, the Direct Sales and MLM business model is very troubling, because it causes tremendous financial, mental, emotional, and social damage (see my previous posts).

Today, I’m going to give examples of how Direct Sales and Multi-Level Marketing companies use the 6 Principles of Persuasionand a Devil’s Advocate perspective to make sure you recognize and avoid predatory tactics.

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The MLM Persuasion Tricks That Convinced Me to Join

How do Multi-Level Marketing (MLM) and Direct Sales companies persuade so many people to join?

I will explain which 6 Principles of Persuasion were used to lure me into signing up… twice! …and what you can do to recognize the signs of a predatory company.

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What’s in a Name? Why Business Owners Have the Gift of Choice

We dont get to choose our first name, at least not for the first 18 years of life. It’s something our parents pick; their first gift to us, so to speak.

While we do have the option to change it once we reach adulthood, most of us stick with our given name for life.

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What Does it Take to Develop a Triple Niche?

When you pick a narrow business focus, it can make a world of difference.

There are many ways to niche a healthcare practice, but I believe the best way is by isolating at least three areas in which to specialize.

Keep reading to find out what they are.

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