When you pick a narrow business focus, it can make a world of difference.
There are many ways to niche a healthcare practice, but I believe the best way is by isolating at least three areas in which to specialize.
Keep reading to find out what they are.
Continue reading “What Does it Take to Develop a Triple Niche?”
Direct Sales companies, also known as Multi-Level Marketing (MLM) and Network Marketing, are growing exponentially. (Check out a list with hundreds of MLMs around the world.)
But despite their popularity and far-reaching impact, the MLM business model is often predatory, unethical, and at times illegal.
In this post, I want to evaluate the Disclaimer of one MLM company to shed some light on how this model works, how these organizations view risk, and why you should proceed with caution.
Continue reading “Analysis of the Disclaimer from a Direct Sales Company”
Multi-Level Marketing (MLM) and direct marketing are very popular. The rate of growth of direct sales companies is staggering, especially in the healthcare industry.
Unfortunately, the MLM business model is predatory and takes advantage of people who are in vulnerable situations. Health and Wellness products sold by MLM companies are often unregulated, overpriced, and exaggerate the results.
In this post, you will see why MLM companies take advantage of our basic human needs, and actual statements they use to influence unsuspecting people into signing up.
Continue reading “Examples of the Sneaky Promises MLMs Use to Attract New Reps”
We use job titles to communicate our knowledge and expertise.
A job title conveys who we are, what we do, and how we do it… summed up in a few words.
I have noticed a trend in the MLM and Direct Sales community, where reps portray themselves using inaccurate or even deceptive titles. This can be especially destructive in the healthcare industry, because unsuspecting patients are tricked into believing the MLM rep is a qualified healthcare provider.
Sure, it can be fun to design an attention-grabbing title that sets you apart from the crowd (I use the title Strategic Risk Expert); but when it goes too far, your potential customers may be confused at best… and be harmed at worst.
When MLM reps use deceptive titles to diagnose, recommend, or provide medical care, it can result in broken trust, lawsuits, damage… and even death.
In this post, you’ll read a list of titles that are Accurate, Ambiguous, terms that Misrepresent, and some are just plain Ridiculous for MLM reps to use.
Continue reading “Which Titles to Use if You’re an MLM or Direct Sales Rep”
Multi-Level Marketing (MLM) products are everywhere. They are particularly common in the healthcare industry.
While some products may provide some relief when used properly, I believe the biggest problem created by the MLM industry is their blatant misuse and disregard for job titles.
Continue reading “199 (Potentially Dangerous) Titles Used by MLM and Direct Sales Reps”
We have the power to exert tremendous influence on others.
Sometimes, people use this power to take advantage of those who are vulnerable by exerting tremendous control on their choices and behavior.
Today I want to share some insights about why Multi-Level Marketing companies operate exactly like a cult and how to build risk intelligence to keep yourself safe.
Continue reading “11 Ways Multi-Level Marketing is Like a Cult”
Of the 10 kinds of business models, Multi-Level Marketing (MLM) is one of the most predatory.
MLMs can cause people to get sucked into a system over which they have no control, power, or decision-making ability. Someone who joins an MLM is a contractor (also called a “consultant” or “distributor”) who agree to sell products or services. She or he is totally at the mercy of the parent company; they don’t have any say if things change.
Continue reading “Why I Hate MLMs: My Story [Video]”
Why would a business owner who is already established want to join a Multi-Level Marketing opportunity?
In this video, I answer some questions about why this is such a compelling offer and why joining an MLM can be so dangerous.
Check it out, or read a transcript (with links and other juicy details) by scrolling down.
Continue reading “7 Reasons MLMs are So Attractive to Established Business Owners [Video]”
Business opportunities seem to be popping up out of nowhere these days.
If you are a company owner, you may be wondering whether to tweak your business model to keep pace with the newest social network and marketing methods.
If you’ve always dreamed of becoming an entrepreneur, you may be tempted to jump into the glittering promises of Network Marketing companies that showcase the opportunity to…
“Be your own boss!”
“Ditch the 9-to-5!”
“Generate passive income with no start-up costs!”
Since there is so much confusion about these terms, and the structure behind them, I decided to share my definitions for common business terms.
In this post, you’ll find a cross-section of 10 popular business models, along with my opinion about what is actually happening behind the scenes.
Continue reading “What’s the Difference Between Brick-and-Mortar, Franchise, Direct Sales, and MLM?”