What is Maslow’s Hierarchy of Needs, and how does it apply to business risks? In this episode, we will discuss why this powerful tool can help you understand the motivations of your employees and customers.
Tag: needs fears and expectations
Which Business Models are Predatory [Podcast]
In this episode, Grace explains the differences between 10 popular business models, the four types of organizational vulnerabilities, and which 6 principles of influence can be used (for good or for bad).
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Ideas for Adapting Your Business [Podcast]
If you are facing a crossroads, this could be a great opportunity to create a better version of your business. This episode provides 9 ways you can adapt to market changes, including how to evaluate both emotions and useful data for making risk intelligent decisions.
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50 Ways to Accommodate Patients Who are Afraid of the Dentist
Are you nervous about getting a tooth drilled?
If so, you’re not alone. A majority of us have some form of anxiety about going to a dental visit.
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7 Things I Learned as a Keynote Speaker
Whether you are giving a talk to 10 people or 1000, giving a successful presentation requires you to use the power of influence to engage with your audience.
A keynote speaker goes beyond a regular presentation, because it requires not only tremendous influence, but also a strategy that creates results for the event’s organizers.
The 5 Elements of a Niche
A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.
To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.
Niche Markets FAQs Part 2 of 2: The Questions
In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:
- Why is niching important?
- Can niching go too far?
- How do I decide on the right niche?
- Why is it hard to limit your business?
Plus other topics related to picking a niche.
Watch part 2 of the Facebook Live video, or read the transcript below!
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Examples of the Sneaky Promises MLMs Use to Attract New Reps
Multi-Level Marketing (MLM) and direct marketing are very popular. The rate of growth of direct sales companies is staggering, especially in the healthcare industry.
Unfortunately, the MLM business model is predatory and takes advantage of people who are in vulnerable situations. Health and Wellness products sold by MLM companies are often unregulated, overpriced, and exaggerate the results.
In this post, you will see why MLM companies take advantage of our basic human needs, and actual statements they use to influence unsuspecting people into signing up.
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Company Culture FAQs Part 5 of 5
This is the final episode in a 5-part series about Company Culture Frequently Asked Questions.
I wrap up the series with some advice about employee engagement, the elements of a successful company, and books I recommend.
Watch the recorded video here, or read below for bonus-filled content.
Company Culture FAQs Part 2 of 5
This is the second post in a series about Frequently Asked Questions on the topic of Company Culture.
I will explain why it’s important, and provide some examples of companies with a good and bad culture.
Watch the recorded video here, or keep reading for bonus-filled content.