Whether you are giving a talk to 10 people or 1000, giving a successful presentation requires you to use the power of influence to engage with your audience.
A keynote speaker goes beyond a regular presentation, because it requires not only tremendous influence, but also a strategy that creates results for the event’s organizers.
Continue reading “7 Things I Learned as a Keynote Speaker”
A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.
To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.
Continue reading “The 5 Elements of a Niche”
In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:
- Why is niching important?
- Can niching go too far?
- How do I decide on the right niche?
- Why is it hard to limit your business?
Plus other topics related to picking a niche.
Watch part 2 of the Facebook Live video, or read the transcript below!
Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”
Multi-Level Marketing (MLM) and direct marketing are very popular. The rate of growth of direct sales companies is staggering, especially in the healthcare industry.
Unfortunately, the MLM business model is predatory and takes advantage of people who are in vulnerable situations. Health and Wellness products sold by MLM companies are often unregulated, overpriced, and exaggerate the results.
In this post, you will see why MLM companies take advantage of our basic human needs, and actual statements they use to influence unsuspecting people into signing up.
Continue reading “Examples of the Sneaky Promises MLMs Use to Attract New Reps”
For task 6 in my #MinimalistManager journey, I explored opportunities to show gratitude.
In this post, you will hear what I learned about expressing gratitude, what surprised me, and the profound effect it had on me personally and professionally.
Continue reading “Minimalist Manager Challenge Part 6: Gratitude Day”
For my 5th #MinimalistManager Challenge task, I decided to…
Give up Facebook.
For 24 hours.
Keep reading to discover just how hard this was, what I did instead, and the lessons it taught me.
Continue reading “Minimalist Manager Challenge Part 5: No Facebook”
This is the final episode in a 5-part series about Company Culture Frequently Asked Questions.
I wrap up the series with some advice about employee engagement, the elements of a successful company, and books I recommend.
Watch the recorded video here, or read below for bonus-filled content.
Continue reading “Company Culture FAQs Part 5 of 5”
This is the second post in a series about Frequently Asked Questions on the topic of Company Culture.
I will explain why it’s important, and provide some examples of companies with a good and bad culture.
Watch the recorded video here, or keep reading for bonus-filled content.
Continue reading “Company Culture FAQs Part 2 of 5”
Of the 10 kinds of business models, Multi-Level Marketing (MLM) is one of the most predatory.
MLMs can cause people to get sucked into a system over which they have no control, power, or decision-making ability. Someone who joins an MLM is a contractor (also called a “consultant” or “distributor”) who agree to sell products or services. She or he is totally at the mercy of the parent company; they don’t have any say if things change.
Continue reading “Why I Hate MLMs: My Story [Video]”
Have you ever wondered what makes a good vision statement, and whether or not it’s necessary for your business to succeed?
I answer these questions—and much more—in a Live Facebook Video session.
View the video here, or read the transcript below (which includes bonus content!)
Continue reading “Vision and Mission FAQs: Facebook Live #1 [Video]”