Maslow’s Hierarchy of Needs [Podcast]

What is Maslow’s Hierarchy of Needs, and how does it apply to business risks? In this episode, we will discuss why this powerful tool can help you understand the motivations of your employees and customers.

Continue reading “Maslow’s Hierarchy of Needs [Podcast]”

Which Business Models are Predatory [Podcast]

In this episode, Grace explains the differences between 10 popular business models,  the four types of organizational vulnerabilities, and which 6 principles of influence can be used (for good or for bad).

Continue reading “Which Business Models are Predatory [Podcast]”

Ideas for Adapting Your Business [Podcast]

If you are facing a crossroads, this could be a great opportunity to create a better version of your business. This episode provides 9 ways you can adapt to market changes, including how to evaluate both emotions and useful data for making risk intelligent decisions.

Continue reading “Ideas for Adapting Your Business [Podcast]”

50 Ways to Accommodate Patients Who are Afraid of the Dentist

Are you nervous about getting a tooth drilled?

If so, you’re not alone. A majority of us have some form of anxiety about going to a dental visit.

Continue reading “50 Ways to Accommodate Patients Who are Afraid of the Dentist”

7 Things I Learned as a Keynote Speaker

Whether you are giving a talk to 10 people or 1000, giving a successful presentation requires you to use the power of influence to engage with your audience.

keynote speaker goes beyond a regular presentation, because it requires not only tremendous influence, but also a strategy that creates results for the event’s organizers.

Continue reading “7 Things I Learned as a Keynote Speaker”

The 5 Elements of a Niche

A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.

To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.

Continue reading “The 5 Elements of a Niche”

Niche Markets FAQs Part 2 of 2: The Questions

In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:

  • Why is niching important?
  • Can niching go too far?
  • How do I decide on the right niche?
  • Why is it hard to limit your business?

Plus other topics related to picking a niche.

Watch part 2 of the Facebook Live video, or read the transcript below!

Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”

Examples of the Sneaky Promises MLMs Use to Attract New Reps

Multi-Level Marketing (MLM) and direct marketing are very popular. The rate of growth of direct sales companies is staggering, especially in the healthcare industry.

Unfortunately, the MLM business model is predatory and takes advantage of people who are in vulnerable situations. Health and Wellness products sold by MLM companies are often unregulated, overpriced, and exaggerate the results.

In this post, you will see why MLM companies take advantage of our basic human needs, and actual statements they use to influence unsuspecting people into signing up.

Continue reading “Examples of the Sneaky Promises MLMs Use to Attract New Reps”

Minimalist Manager Challenge Part 6: Gratitude Day

For task 6 in my #MinimalistManager journey, I explored opportunities to show gratitude.

In this post, you will hear what I learned about expressing gratitude, what surprised me, and the profound effect it had on me personally and professionally.

Continue reading “Minimalist Manager Challenge Part 6: Gratitude Day”

Minimalist Manager Challenge Part 5: No Facebook

For my 5th #MinimalistManager Challenge task, I decided to…

Give up Facebook.

For 24 hours.

Keep reading to discover just how hard this was, what I did instead, and the lessons it taught me.

Continue reading “Minimalist Manager Challenge Part 5: No Facebook”