In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:
- Why is niching important?
- Can niching go too far?
- How do I decide on the right niche?
- Why is it hard to limit your business?
Plus other topics related to picking a niche.
Watch part 2 of the Facebook Live video, or read the transcript below!
Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”
Multi-Level Marketing (MLM) and direct marketing are very popular. The rate of growth of direct sales companies is staggering, especially in the healthcare industry.
Unfortunately, the MLM business model is predatory and takes advantage of people who are in vulnerable situations. Health and Wellness products sold by MLM companies are often unregulated, overpriced, and exaggerate the results.
In this post, you will see why MLM companies take advantage of our basic human needs, and actual statements they use to influence unsuspecting people into signing up.
Continue reading “Examples of the Sneaky Promises MLMs Use to Attract New Reps”
For task 6 in my #MinimalistManager journey, I explored opportunities to show gratitude.
In this post, you will hear what I learned about expressing gratitude, what surprised me, and the profound effect it had on me personally and professionally.
Continue reading “Minimalist Manager Challenge Part 6: Gratitude Day”
For my 5th #MinimalistManager Challenge task, I decided to…
Give up Facebook.
For 24 hours.
Keep reading to discover just how hard this was, what I did instead, and the lessons it taught me.
Continue reading “Minimalist Manager Challenge Part 5: No Facebook”
This is the final episode in a 5-part series about Company Culture Frequently Asked Questions.
I wrap up the series with some advice about employee engagement, the elements of a successful company, and books I recommend.
Watch the recorded video here, or read below for bonus-filled content.
Continue reading “Company Culture FAQs Part 5 of 5”
This is the second post in a series about Frequently Asked Questions on the topic of Company Culture.
I will explain why it’s important, and provide some examples of companies with a good and bad culture.
Watch the recorded video here, or keep reading for bonus-filled content.
Continue reading “Company Culture FAQs Part 2 of 5”
Of the 10 kinds of business models, Multi-Level Marketing (MLM) is one of the most predatory.
MLMs can cause people to get sucked into a system over which they have no control, power, or decision-making ability. Someone who joins an MLM is a contractor (also called a “consultant” or “distributor”) who agree to sell products or services. She or he is totally at the mercy of the parent company; they don’t have any say if things change.
Continue reading “Why I Hate MLMs: My Story [Video]”
Have you ever wondered what makes a good vision statement, and whether or not it’s necessary for your business to succeed?
I answer these questions—and much more—in a Live Facebook Video session.
View the video here, or read the transcript below (which includes bonus content!)
Continue reading “Vision and Mission FAQs: Facebook Live #1 [Video]”
Facing the good and bad of the past year takes courage, especially in re-living painful experiences. But self-evaluating the highs and lows in your past year is just the first step.
Sharing your findings with the entire world takes it to a whole new level.
In this post, I’ll talk about the benefits and downsides of making your Year In Review public, and why we’re afraid to fail.
Continue reading “5 Reasons to Share a “Year In Review” of Your Business”
Connecting with employees, customers, and other stakeholders requires us to see life from their point of view. In this Let’s Define episode, I share my “Needs, Fears, and Expectations” concept and simple ways to fix disengagement.
Read my definition of “Hollowed-Out Engagement”
Watch the video, or read the transcript below:
Continue reading “[Video] Let’s Define… What is “Hollowed-Out Engagement”?”