Customer habits are changing as a result of the COVID pandemic. In order to remain competitive, nearly every business owner has had to adapt their delivery, communication method, and product offering.
This change is obvious for industries such as food service, hair salons, nail care, and other in-person businesses where profit margins have been hit especially hard… resulting in the closure of 200,000 businesses (and counting). However, some areas of the market are actually enjoying tremendous profitability.
Want to know what they are?
Continue reading “Which 64 Business Industries are Growing Despite the Pandemic” →
If you are facing a crossroads, this could be a great opportunity to create a better version of your business. This episode provides 9 ways you can adapt to market changes, including how to evaluate both emotions and useful data for making risk intelligent decisions.
Continue reading “Ideas for Adapting Your Business [Podcast]” →
Whether you sell service, products, or both, it’s likely that are missing several income opportunities for your business to generate even more money.
In this article, I share 24 different sources of revenue that can augment your profit margins.
Continue reading “24 Ideas for Multiple Income Streams That Will Boost Your Profit Margins” →
I believe there are 4 steps to find customers who will perfectly fit your expertise and business philosophy, and 3 tools that can help.
Continue reading “How Do You Find an Ideal Customer? Which Tools Can Help?” →
Chronic diseases are difficult to prevent and manage, but a niche specialization can set your practice apart and bring Ideal Patients to your door.
Continue reading “The 11 Chronic Diseases That Make an Excellent Niche Focus” →
It can be confusing to tell the difference between an Employee and an Independent Contractor (IC).
Whether you are a business owner, freelancer, or applying for a job, this article can help. You will see a comparison between these terms, and also why they are misapplied in Multi-Level Marketing.
Continue reading “What’s the Difference Between an Employee and an Independent Contractor?” →
For my 3rd interview in the Featured Practitioner series, I speak with an ultra-marathoner in Colorado whose treatment methods set him apart in the massage therapy field.
Keep reading to find out more about how he decided on this specialization and why he’s passionate about helping clients!
Continue reading “Featured Practitioner: Jacob Corley, LMT, FRCms of Optimal Function and Wellness” →
Marketing gets a lot of attention, and with good reason: It’s the art and science of attracting people to buy from you.
Without a way to reach new customers, you’ll end up running out of money… and shutting the doors to your business.
But there is one thing a lot of business owners get wrong.
Continue reading “Why Strategy is Important in Camping… and in Marketing” →
This is the second episode in the Featured Practitioner series, in which I talk to a Licensed Massage Therapist in the great state of Texas who serves athletes from adult to geriatric age.
I’m so excited to share his story with you!
Continue reading “Featured Practitioner: Chris Flaig, LMT, CTB of Revive Therapeutic Massage LLC” →
A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.
To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.
Continue reading “The 5 Elements of a Niche” →