Featured Practitioner: Jacob Corley, LMT, FRCms of Optimal Function and Wellness

For my 3rd interview in the Featured Practitioner series, I speak with an ultra-marathoner in Colorado whose treatment methods set him apart in the massage therapy field.

Keep reading to find out more about how he decided on this specialization and why he’s passionate about helping clients!

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Featured Practitioner: Chris Flaig, LMT, CTB of Revive Therapeutic Massage LLC

This is the second episode in the Featured Practitioner series, in which I talk to a Licensed Massage Therapist in the great state of Texas who serves athletes from adult to geriatric age.

I’m so excited to share his story with you!

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The 5 Elements of a Niche

A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.

To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.

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Featured Practitioner: Beth Petersen, LMT of Unwind Bodywork

In this first episode of my Featured Practitioner series, you’ll hear from a specialized massage therapist who applied her passion for sports, yoga, and helping people to regain functionality.

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Why a Niche Will Make Your Healthcare Practice More Successful

The natural health industry is booming.

With rising costs of conventional medicine, consumers are increasingly receptive to trying alternative healing methods—many of which are finally getting well-deserved recognition for their scientific validity.

Even with this tremendous opportunity in the vast healthcare industry, many practitioners make the mistake of offering services that are broad, generalized, and non-specific… which leads to a practice that is forgettable, even in a booming market.

In this post, I’ll explain why choosing a niche can help your practice stand out and succeed.

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My 2018 Business Year In Review

Another year has come to a close.

It’s time to reflect on how 2018 went.

And that can feel… like getting your teeth drilled at the dentist’s office.

I’ll admit, as much as I believe in how great the Year In Review process is, that doesn’t make it entirely pleasant to actually experience. But the benefits make this sometimes painful process worthwhile.

You’re invited to read my analysis of what happened—good and bad—for my business in 2018.

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What to Do If Your “Year In Review” is a Disappointment

Some years, things go really well.

And some years, they do not.

If you’ve experienced a lot of difficulties in your business, you may be tempted to see it as a massive failure:

“What a crummy year! It was so terrible. I can hardly wait for it to be over.”

“The new year can’t come soon enough.”

Even you were not able to meet your strategic business objectives this year, I encourage you to consider the positives that happened, rather than speeding past it.

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New and Interesting Facts About Grace: Updated Page!

Are you curious about why my consulting work is focused on natural health?

Wondering what it’s like to go from nearly blind to having perfect vision?

Want to find out the 5 painful and embarrassing problems I overcame thanks to non-conventional medicine?

Maybe you’re interested in some Fun Facts About Grace—including:

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Analyzing Profit Margins FAQs Part 1: Perceptions

Can our personal beliefs about money influence our company’s success?

How do our perceptions impact business decisions?

Why is the “Fake It Till You Make It” mindset dangerous?

I answer these questions—and much more—in my Live Facebook Video. Check out the recorded video here, or read the transcript below (including bonus content!)

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Company Culture FAQs Part 5 of 5

This is the final episode in a 5-part series about Company Culture Frequently Asked Questions.

I wrap up the series with some advice about employee engagement, the elements of a successful company, and books I recommend.

Watch the recorded video here, or read below for bonus-filled content.

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