With rising costs of conventional medicine, consumers are increasingly receptive to trying alternative healing methods—many of which are finally getting well-deserved recognition for their scientific validity.
Even with this tremendous opportunity in the vast healthcare industry, many practitioners make the mistake of offering services that are broad, generalized, and non-specific… which leads to a practice that is forgettable, even in a booming market.
In this post, I’ll explain why choosing a niche can help your practice stand out and succeed.
And that can feel… like getting your teeth drilled at the dentist’s office.
I’ll admit, as much as I believe in how great the Year In Review process is, that doesn’t make it entirely pleasant to actually experience. But the benefits make this sometimes painful process worthwhile.
You’re invited to read my analysis of what happened—good and bad—for my business in 2018.
The PESTEL tool is used to evaluate various threats and opportunities in 6 key areas: Political, Economic, Social, Technological, Environmental and Legal.
It is typically used as during long-term planning to get a macro (big picture) perspective on issues that could impact the organization. Combined with the SWOT Analysis, this tool can provide incredible insights for risk intelligent decision-making.
Can we be aggressive toward someone and not even know it?
I think we can.
Aggression is behavior that is hostile, forceful, or destructive. It comes from the Latin ad- (“to”) and the word gradi (“to step toward something or approach; to attack”).
It is an outward expression of inward anger that can cause incredible harm to others, even if we don’t realize it at first. Sometimes it’s difficult to know what aggression looks like, especially if you’re very comfortable with a highly competitive atmosphere.