Why a Niche Will Make Your Healthcare Practice More Successful

The natural health industry is booming.

With rising costs of conventional medicine, consumers are increasingly receptive to trying alternative healing methods—many of which are finally getting well-deserved recognition for their scientific validity.

Even with this tremendous opportunity in the vast healthcare industry, many practitioners make the mistake of offering services that are broad, generalized, and non-specific… which leads to a practice that is forgettable, even in a booming market.

In this post, I’ll explain why choosing a niche can help your practice stand out and succeed.

Continue reading “Why a Niche Will Make Your Healthcare Practice More Successful”

My 2018 Business Year In Review

Another year has come to a close.

It’s time to reflect on how 2018 went.

And that can feel… like getting your teeth drilled at the dentist’s office.

I’ll admit, as much as I believe in how great the Year In Review process is, that doesn’t make it entirely pleasant to actually experience. But the benefits make this sometimes painful process worthwhile.

You’re invited to read my analysis of what happened—good and bad—for my business in 2018.

Continue reading “My 2018 Business Year In Review”

What to Do If Your “Year In Review” is a Disappointment

Some years, things go really well.

And some years, they do not.

If you’ve experienced a lot of difficulties in your business, you may be tempted to see it as a massive failure:

“What a crummy year! It was so terrible. I can hardly wait for it to be over.”

“The new year can’t come soon enough.”

Even you were not able to meet your strategic business objectives this year, I encourage you to consider the positives that happened, rather than speeding past it.

Continue reading “What to Do If Your “Year In Review” is a Disappointment”

Analyzing Profit Margins FAQs Part 1: Perceptions

Can our personal beliefs about money influence our company’s success?

How do our perceptions impact business decisions?

Why is the “Fake It Till You Make It” mindset dangerous?

I answer these questions—and much more—in my Live Facebook Video. Check out the recorded video here, or read the transcript below (including bonus content!)

Continue reading “Analyzing Profit Margins FAQs Part 1: Perceptions”

Company Culture FAQs Part 5 of 5

This is the final episode in a 5-part series about Company Culture Frequently Asked Questions.

I wrap up the series with some advice about employee engagement, the elements of a successful company, and books I recommend.

Watch the recorded video here, or read below for bonus-filled content.

Continue reading “Company Culture FAQs Part 5 of 5”

Company Culture FAQs Part 4 of 5

In part 4 of our series on Frequently Asked Questions about Company Culture, we discuss leadership transitions, decision-making, and why it’s important to make room for your staff to grieve.

Watch the recorded video here, or read below for bonus-filled content.

Continue reading “Company Culture FAQs Part 4 of 5”

Understanding the Culture of a Company, Part 2: Deeper Culture

Some aspects of a company are easy to see from the outside. These “surface” elements include things like the logo, building, language, and communication style.

But there is also a foundational layer that are an extension of the owner’s beliefs and values.

Let’s explore the mysteries that lie under the surface of a company… the Deeper Culture.

Continue reading “Understanding the Culture of a Company, Part 2: Deeper Culture”

How to Complete a PESTEL Analysis

The PESTEL tool is used to evaluate various threats and opportunities in 6 key areas: Political, Economic, Social, Technological, Environmental and Legal.

It is typically used as during long-term planning to get a macro (big picture) perspective on issues that could impact the organization. Combined with the SWOT Analysis, this tool can provide incredible insights for risk intelligent decision-making.

PESTEL, PESTEL analysis, PESTEL assessment, Political, Economic, Social, Technological, Environmental, Legal
The PESTEL Assessment

Continue reading “How to Complete a PESTEL Analysis”

Why Unconscious Aggression is So Hard to See as a Leader

Can we be aggressive toward someone and not even know it?

I think we can.

Aggression is behavior that is hostile, forceful, or destructive. It comes from the Latin ad- (“to”) and the word gradi (“to step toward something or approach; to attack”).

It is an outward expression of inward anger that can cause incredible harm to others, even if we don’t realize it at first. Sometimes it’s difficult to know what aggression looks like, especially if you’re very comfortable with a highly competitive atmosphere.

Continue reading “Why Unconscious Aggression is So Hard to See as a Leader”

2017: My Business Year In Review

Conducting a “year in review” process is incredibly helpful.

But it can also be excruciating, because looking back at the good & bad of the past year forces us to confront uncomfortable realities. It serves as a window to evaluate goals, examine priorities, and identify where we’ll focus our energy in the coming year.

In this post, you will hear how my Year In Review has strengthened me as a business owner. I’ll share what happened for me professionally in 2017, what worked and what didn’t, and some lessons learned.

Continue reading “2017: My Business Year In Review”