Your “model” buyer, client, or customer is someone whom you target because she or he has several characteristics. I will explain each of these below.
Continue reading “Who are Ideal Customers, and What Do They Look Like?”
Tag: perception
Minimalist Manager Challenge Part 9: New Location
The final task in my #MinimalistManager Challenge took me out of my home office!
Find out what made me want to try this task, how it went, and some ways you can add a new perspective by adjusting your normal work routine.
Continue reading “Minimalist Manager Challenge Part 9: New Location”
Analyzing Profit Margins FAQs Part 1: Perceptions
Can our personal beliefs about money influence our company’s success?
How do our perceptions impact business decisions?
Why is the “Fake It Till You Make It” mindset dangerous?
I answer these questions—and much more—in my Live Facebook Video. Check out the recorded video here, or read the transcript below (including bonus content!)
Continue reading “Analyzing Profit Margins FAQs Part 1: Perceptions”