I have made lots of mistakes as a consultant. Most of these happened because I didn’t know myself — my limitations, personality type, and blind spots.
A lot of business owners feel the need to convince customers they are worthy to solve their problems. But this can seem like desperation… and it results in offering too much to the wrong type of customer.
Continue reading “Have You Ever Served the Wrong Kind of Customer?”
How do Multi-Level Marketing (MLM) and Direct Sales companies persuade so many people to join?
I will explain which 6 Principles of Persuasion were used to lure me into signing up… twice! …and what you can do to recognize the signs of a predatory company.
Continue reading “The MLM Persuasion Tricks That Convinced Me to Join”
We don’t get to choose our first name, at least not for the first 18 years of life. It’s something our parents pick; their first gift to us, so to speak.
While we do have the option to change it once we reach adulthood, most of us stick with our given name for life.
Continue reading “What’s in a Name? Why Business Owners Have the Gift of Choice”
Today, I want to share a really useful tool that can help you identify your best customers. It’s called the Ideal Customer Bubble Graph.
This is a great way to know which of your customers are Ideal—individuals who have following qualities:
Continue reading “How to Create an Ideal Customer Bubble Graph”
Of the 10 kinds of business models, Multi-Level Marketing (MLM) is one of the most predatory.
MLMs can cause people to get sucked into a system over which they have no control, power, or decision-making ability. Someone who joins an MLM is a contractor (also called a “consultant” or “distributor”) who agree to sell products or services. She or he is totally at the mercy of the parent company; they don’t have any say if things change.
Do you ever go through an “a-ha moment” that suddenly makes you aware of a totally new perspective?
That happened to me a few years ago. Like many top-level leaders, I had slowly and imperceptibly developed “Corporate Ladder Bias” during my transition from employee to executive. This subconscious change occurs when our field of vision is consumed with all the problems and headaches at the management level. We become blind to the day-to-day frustrations of what I call the “Foundational Staff.” These are employees at the lowest levels of an organization, including:
Continue reading “What Happened When I Became an “Employee For a Day””
What are blind spots, and why do leaders struggle with them? In this Let’s Define episode, I will explain the 3 types of blind spots and how to overcome them.
Read my definition of Blind Spots
Watch the video, or read the transcript below:
Continue reading “[Video] Let’s Define… What are Blind Spots?”
