Today, I want to share a really useful tool that can help you identify your best customers. It’s called the Ideal Customer Bubble Graph.
This is a great way to know which of your customers are Ideal—individuals who have following qualities:
- They generate the highest profit margins,
- They give you the fewest problems,
- They align closely with your philosophy, and
- They help your company to move toward its strategic goals.
Continue reading “How to Create an Ideal Customer Bubble Graph”
In part 3 of the series about Frequently Asked Questions on creating a sustainable Company Culture, we discuss the benefits and downsides of social media.
I’ll also share my secret to finding balance as a business owner.
Watch the recorded video here, or reading bonus-filled content below.
Continue reading “Company Culture FAQs Part 3 of 5”
This is the second post in a series about Frequently Asked Questions on the topic of Company Culture.
I will explain why it’s important, and provide some examples of companies with a good and bad culture.
Watch the recorded video here, or keep reading for bonus-filled content.
Continue reading “Company Culture FAQs Part 2 of 5”
What’s the purpose of reviewing your company culture?
Does social media impact a company’s culture?
I answer these questions—and much more—in my Live Facebook Video. Check out the recorded video here, or read the transcript below (including bonus content!)
Continue reading “Company Culture FAQs Part 1 of 5”
Customer service is a critical part of growing a healthy business. Every successful business owner creates an environment that attracts and serves the needs of Ideal Customers, regardless of her or his personal preferences.
But what happens when a customer is not a great fit for your business? What should you do?
Continue reading “What to Do When You Realize Your Customer Is Not a Good Fit”
My great-grandmother, like most women in the early 1900s, had two sets of dishes. One was a plain set for everyday family meals, and the other was a very fancy set that she only brought out on special occasions. Each plate, cup, and saucer was decorated with a design of delicate pink roses, curled ivy, and a beautiful gold inlay that encircled the scalloped edges.
She left the set to my grandmother, who then passed it on to my mother, who quickly discovered that fine china with gold detail is no match for the power of a modern dishwasher. The inconvenience of hand-washing every single item (and the risk of chipping or breaking the dishes) was too great. So those heirloom dinner dishes were hidden away in a china cabinet and only emerged on rare occasions.
As a strategic risk expert, I believe many leaders treat their strategic plan like a set of fine china. They know their plan is important; they invest time and money to create it. The final plan is detailed, logical, and beautiful.
Continue reading “The Ultimate Strategic Planning Framework Tool: Introduction”