Many of us get stuck in a bad cycle where we try to get results, but we end up feeling powerless to actually get the tasks done.
Let me share what I have learned about helping customers, and why it’s better to define your philosophy, write out policies & procedures, and expect at least a few people to be unhappy no matter what you do.
Continue reading “6 Things I’ve Learned After Serving Non-Ideal Customers” →
I believe there are 4 steps to find customers who will perfectly fit your expertise and business philosophy, and 3 tools that can help.
Continue reading “How Do You Find an Ideal Customer? Which Tools Can Help?” →
Your “model” buyer, client, or customer is someone whom you target because she or he has several characteristics. I will explain each of these below.
Continue reading “Who are Ideal Customers, and What Do They Look Like?” →
We don’t get to choose our first name, at least not for the first 18 years of life. It’s something our parents pick; their first gift to us, so to speak.
While we do have the option to change it once we reach adulthood, most of us stick with our given name for life.
Continue reading “What’s in a Name? Why Business Owners Have the Gift of Choice” →
In this first episode of my Featured Practitioner series, you’ll hear from a specialized massage therapist who applied her passion for sports, yoga, and helping people to regain functionality.
Continue reading “Featured Practitioner: Beth Petersen, LMT of Unwind Bodywork” →
Today, I want to share a really useful tool that can help you identify your best customers. It’s called the Ideal Customer Bubble Graph.
This is a great way to know which of your customers are Ideal—individuals who have following qualities:
- They generate the highest profit margins,
- They give you the fewest problems,
- They align closely with your philosophy, and
- They help your company to move toward its strategic goals.
Continue reading “How to Create an Ideal Customer Bubble Graph” →
In part 3 of the series about Frequently Asked Questions on creating a sustainable Company Culture, we discuss the benefits and downsides of social media.
I’ll also share my secret to finding balance as a business owner.
Watch the recorded video here, or reading bonus-filled content below.
Continue reading “Company Culture FAQs Part 3 of 5” →
This is the second post in a series about Frequently Asked Questions on the topic of Company Culture.
I will explain why it’s important, and provide some examples of companies with a good and bad culture.
Watch the recorded video here, or keep reading for bonus-filled content.
Continue reading “Company Culture FAQs Part 2 of 5” →
What’s the purpose of reviewing your company culture?
Does social media impact a company’s culture?
I answer these questions—and much more—in my Live Facebook Video. Check out the recorded video here, or read the transcript below (including bonus content!)
Continue reading “Company Culture FAQs Part 1 of 5” →
Customer service is a critical part of growing a healthy business. Every successful business owner creates an environment that attracts and serves the needs of Ideal Customers, regardless of her or his personal preferences.
But what happens when a customer is not a great fit for your business? What should you do?
Continue reading “What to Do When You Realize Your Customer Is Not a Good Fit” →