Chronic diseases are difficult to prevent and manage, but a niche specialization can set your practice apart and bring Ideal Patients to your door.
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Tag: Practice Niche
Description of a healthcare service category niche such as Specialized Massage Therapy, Naturopathic Oncology, and Digestive Health
Featured Practitioner: Jacob Corley, LMT, FRCms of Optimal Function and Wellness
For my 3rd interview in the Featured Practitioner series, I speak with an ultra-marathoner in Colorado whose treatment methods set him apart in the massage therapy field.
Keep reading to find out more about how he decided on this specialization and why he’s passionate about helping clients!
Continue reading “Featured Practitioner: Jacob Corley, LMT, FRCms of Optimal Function and Wellness”
Featured Practitioner: Chris Flaig, LMT, CTB of Revive Therapeutic Massage LLC
This is the second episode in the Featured Practitioner series, in which I talk to a Licensed Massage Therapist in the great state of Texas who serves athletes from adult to geriatric age.
I’m so excited to share his story with you!
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Featured Practitioner: Beth Petersen, LMT of Unwind Bodywork
In this first episode of my Featured Practitioner series, you’ll hear from a specialized massage therapist who applied her passion for sports, yoga, and helping people to regain functionality.
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Why Picking a Successful Niche is Like Tending a Garden [Video]
Gardening requires a strong stomach.
If you let everything grow, you end up with chaos. A bountiful harvest is only possible when you prune back any growth that doesn’t serve your goals.
The same principle applies in business. An ambiguous business focus will result in chaos, but a well-defined niche specialization can set you apart and attract Ideal Patients to your doorstep.
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What Does it Take to Develop a Triple Niche?
When you pick a narrow business focus, it can make a world of difference.
There are many ways to niche a healthcare practice, but I believe the best way is by isolating at least three areas in which to specialize.
Keep reading to find out what they are.
Continue reading “What Does it Take to Develop a Triple Niche?”
The Specialized Massage Therapy Practice Niche
Massage Therapy is a fantastic aspect of integrative health that provides pain relief, along with a host of other physical and emotional benefits to patients.
It serves as a fantastic complementary add-on service for conventional or integrative health services, or as a standalone practice.
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Introducing the New “Specialized Practice Niche” blog series
I’m so excited to introduce a brand-new series about healthcare providers who have chosen a niche specialization for their practice!
In this series, you will read about a variety of specializations that are available in the health services industry.
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Why a Niche Will Make Your Healthcare Practice More Successful
The natural health industry is booming.
With rising costs of conventional medicine, consumers are increasingly receptive to trying alternative healing methods—many of which are finally getting well-deserved recognition for their scientific validity.
Even with this tremendous opportunity in the vast healthcare industry, many practitioners make the mistake of offering services that are broad, generalized, and non-specific… which leads to a practice that is forgettable, even in a booming market.
In this post, I’ll explain why choosing a niche can help your practice stand out and succeed.
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