Manipulation, grooming, and cult-like behavior don’t just stay in the shadows. These tactics are used by religious leaders, business owners, and influencers all the time.
We can see the effects of cult tactics in recent federal court trials of Josh Duggar, Elizabeth Holmes, and Ghislaine Maxwell.
Continue reading “How Cult Tactics Affected the Duggar, Holmes, and Maxwell Court Cases”
- All defendants took advantage of innocent victims (allegedly).
- All three were heavily influenced by a powerful, manipulative cult-like leader.
- And all helped to develop an organizational culture that excused horrendous behavior, allowing them to callously inflict damage on their victims for years.
Multi-Level Marketing (MLM) companies use a variety of tricks designed to lure unsuspecting people into “get rich quick” schemes. Want to know which ones are the most common?
Continue reading “12 False Promises MLM Companies Often Make”
In this episode, Grace explains the differences between 10 popular business models, the four types of organizational vulnerabilities, and which 6 principles of influence can be used (for good or for bad).
Continue reading “Which Business Models are Predatory [Podcast]”
If you’re looking for practical ways to identify opportunities and threats in your business, don’t just “try harder.” Instead, consider two risk intelligent options: Adapt to a changing market, or Quit and move on to something else.
In this episode, Grace explains why she started this podcast and what you can expect in future episodes. You’ll also learn where to get visual graphics & articles related to each episode, and how to submit a question.
Continue reading “Introduction — What to Expect [Podcast]”
Multi-Level Marketing (MLM) and direct marketing are very popular. The rate of growth of direct sales companies is staggering, especially in the healthcare industry.
Unfortunately, the MLM business model is predatory and takes advantage of people who are in vulnerable situations. Health and Wellness products sold by MLM companies are often unregulated, overpriced, and exaggerate the results.
In this post, you will see why MLM companies take advantage of our basic human needs, and actual statements they use to influence unsuspecting people into signing up.
Continue reading “Examples of the Sneaky Promises MLMs Use to Attract New Reps”
We use job titles to communicate our knowledge and expertise.
A job title conveys who we are, what we do, and how we do it… summed up in a few words.
I have noticed a trend in the MLM and Direct Sales community, where reps portray themselves using inaccurate or even deceptive titles. This can be especially destructive in the healthcare industry, because unsuspecting patients are tricked into believing the MLM rep is a qualified healthcare provider.
Sure, it can be fun to design an attention-grabbing title that sets you apart from the crowd (I use the title Strategic Risk Expert); but when it goes too far, your potential customers may be confused at best… and be harmed at worst.
When MLM reps use deceptive titles to diagnose, recommend, or provide medical care, it can result in broken trust, lawsuits, damage… and even death.
In this post, you’ll read a list of titles that are Accurate, Ambiguous, terms that Misrepresent, and some are just plain Ridiculous for MLM reps to use.
Continue reading “Which Titles to Use if You’re an MLM or Direct Sales Rep”
Multi-Level Marketing (MLM) products are everywhere. They are particularly common in the healthcare industry.
While some products may provide some relief when used properly, I believe the biggest problem created by the MLM industry is their blatant misuse and disregard for job titles.
Continue reading “199 (Potentially Dangerous) Titles Used by MLM and Direct Sales Reps”
We have the power to exert tremendous influence on others.
Sometimes, people use this power to take advantage of those who are vulnerable by exerting tremendous control on their choices and behavior.
Today I want to share some insights about why Multi-Level Marketing companies operate exactly like a cult and how to build risk intelligence to keep yourself safe.
Continue reading “11 Ways Multi-Level Marketing is Like a Cult”
Why would a business owner who is already established want to join a Multi-Level Marketing opportunity?
In this video, I answer some questions about why this is such a compelling offer and why joining an MLM can be so dangerous.
Check it out, or read a transcript (with links and other juicy details) by scrolling down.
Continue reading “7 Reasons MLMs are So Attractive to Established Business Owners [Video]”