In a Facebook Live event, we discussed some ways business owners can maximize their success by leveraging their ability to recognize which customers are Ideal.
Healthcare is undergoing a big transformation… both for good and for bad.
Here are my thoughts about what the future holds, from a strategic risk point of view.
What should you do when policies aren’t being followed, customers are upset, and everything starts to fall apart?
These are all symptoms of Frankenstein Management Syndrome: A condition where harmful outcomes occur because leaders are disconnected from the needs of their employees, customers, and community.
Let’s explore what causes this scary condition and how to avoid it.
In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:
- Why is niching important?
- Can niching go too far?
- How do I decide on the right niche?
- Why is it hard to limit your business?
Plus other topics related to picking a niche.
Watch part 2 of the Facebook Live video, or read the transcript below!
This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.
Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.
The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.
Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.
I was recently asked to explain the “Impact Score” in a Strategic Risk evaluation process. This is easy to do with a tool called the Strategic Risk Severity Matrix.
In this post, I’ll walk you through each step of using this tool, along with a practical example to demonstrate how it works.
For my 5th #MinimalistManager Challenge task, I decided to…
Give up Facebook.
For 24 hours.
Keep reading to discover just how hard this was, what I did instead, and the lessons it taught me.
I specialize in helping business owners (especially natural health practitioners) to identify their goals, prioritize tasks in order to grow their business, and create a balance so they feel more in control.
Today I want to answer a question that has come up a few times lately with several of my clients:
“How do I know what type of content to write in my blog?”
“Am I sharing the right type of information for my patients and people I want to serve?”
Watch the video, or follow along with a written version below.
This is the second in a 3-part series about Pain and Decision-Making.
Although pain is usually viewed as harmful (“bad pain”), it can also help us (“good pain”). Let’s examine the useful kind.
Do you ever go through an “a-ha moment” that suddenly makes you aware of a totally new perspective?
That happened to me a few years ago. Like many top-level leaders, I had slowly and imperceptibly developed “Corporate Ladder Bias” during my transition from employee to executive. This subconscious change occurs when our field of vision is consumed with all the problems and headaches at the management level. We become blind to the day-to-day frustrations of what I call the “Foundational Staff.” These are employees at the lowest levels of an organization, including:
- Direct Customer/Patient Care
- Food Service (or Dietary)
- Maintenance (or Physical Plant)