This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.
Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.
The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.
Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.
I specialize in helping business owners (especially natural health practitioners) to identify their goals, prioritize tasks in order to grow their business, and create a balance so they feel more in control.
Today I want to answer a question that has come up a few times lately with several of my clients:
“How do I know what type of content to write in my blog?”
“Am I sharing the right type of information for my patients and people I want to serve?”
Watch the video, or follow along with a written version below.
Do you ever go through an “a-ha moment” that suddenly makes you aware of a totally new perspective?
That happened to me a few years ago. Like many top-level leaders, I had slowly and imperceptibly developed “Corporate Ladder Bias” during my transition from employee to executive. This subconscious change occurs when our field of vision is consumed with all the problems and headaches at the management level. We become blind to the day-to-day frustrations of what I call the “Foundational Staff.” These are employees at the lowest levels of an organization, including:
Even outwardly “successful” business owners often struggle with Imposter Syndrome: the fear that eventually, someone will find out we were faking it all along. As a practitioner, you may feel uncomfortable discussing costs with your customers. You might wonder when you’ll get paid but take extreme measures to avoid discussing the topic of money.
These are all signs of Transaction Avoidance.
If you are having trouble charging what you’re worth, here are some tips: