Niche Markets FAQs Part 2 of 2: The Questions

In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:

  • Why is niching important?
  • Can niching go too far?
  • How do I decide on the right niche?
  • Why is it hard to limit your business?

Plus other topics related to picking a niche.

Watch part 2 of the Facebook Live video, or read the transcript below!

Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”

Niche Markets FAQs Part 1 of 2: Basics

This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.

Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.

The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.

Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.

Continue reading “Niche Markets FAQs Part 1 of 2: Basics”

Special Offer: Free “Year In Review” Coaching with a Discovery Session!

Get an Hour of Coaching When You Schedule a 90-Minute Virtual Business Risk Review

Do you wish someone could help you decide WHERE to focus your time in 2019?

Are you in need of an expert who can make sense of your company’s

  • business policies,
  • internal processes,
  • Ideal Customers, and
  • profit potential?

Continue reading “Special Offer: Free “Year In Review” Coaching with a Discovery Session!”

How to Calculate the Impact and Probability of Business Risk

I was recently asked to explain the “Impact Score” in a Strategic Risk evaluation process. This is easy to do with a tool called the Strategic Risk Severity Matrix.

In this post, I’ll walk you through each step of using this tool, along with a practical example to demonstrate how it works.

Continue reading “How to Calculate the Impact and Probability of Business Risk”

Minimalist Manager Challenge Part 5: No Facebook

For my 5th #MinimalistManager Challenge task, I decided to…

Give up Facebook.

For 24 hours.

Keep reading to discover just how hard this was, what I did instead, and the lessons it taught me.

Continue reading “Minimalist Manager Challenge Part 5: No Facebook”

How to Think of New Content for Your Healthcare Practice Blog

I specialize in helping business owners (especially natural health practitioners) to identify their goals, prioritize tasks in order to grow their business, and create a balance so they feel more in control.

Today I want to answer a question that has come up a few times lately with several of my clients:

“How do I know what type of content to write in my blog?”

and

“Am I sharing the right type of information for my patients and people I want to serve?”

Watch the video, or follow along with a written version below.

Continue reading “How to Think of New Content for Your Healthcare Practice Blog”

How to Use Good and Bad Pain in Decision-Making

This is the second in a 3-part series about Pain and Decision-Making.

 

Part 1 | Part 2 | Part 3

 

Although pain is usually viewed as harmful (“bad pain”), it can also help us (“good pain”). Let’s examine the useful kind.

Continue reading “How to Use Good and Bad Pain in Decision-Making”

What Happened When I Became an “Employee For a Day”

Do you ever go through an “a-ha moment” that suddenly makes you aware of a totally new perspective?

That happened to me a few years ago. Like many top-level leaders, I had slowly and imperceptibly developed “Corporate Ladder Bias” during my transition from employee to executive. This subconscious change occurs when our field of vision is consumed with all the problems and headaches at the management level. We become blind to the day-to-day frustrations of what I call the “Foundational Staff.” These are employees at the lowest levels of an organization, including:

  • Housekeeping
  • Direct Customer/Patient Care
  • Food Service (or Dietary)
  • Maintenance (or Physical Plant)
foundational staff, organizational roles, organizational chart, housekeeping, direct care, food service, maintenance
Grace LaConte’s 4 Types of Foundational Staff

Continue reading “What Happened When I Became an “Employee For a Day””

[Video] Let’s Define… What are Blind Spots?

What are blind spots, and why do leaders struggle with them? In this Let’s Define episode, I will explain the 3 types of blind spots and how to overcome them.

Read my definition of Blind Spots

Watch the video, or read the transcript below:

Continue reading “[Video] Let’s Define… What are Blind Spots?”

What is Transaction Avoidance Syndrome? Part 3 of 3

Part 1 | Part 2 | Part 3

Evaluating your own professional worth can be very difficult. As mentioned in previous posts, our underlying discomfort with transactions can cause us to make long-lasting mistakes.

Even outwardly “successful” business owners often struggle with Imposter Syndrome: the fear that eventually, someone will find out we were faking it all along. As a practitioner, you may feel uncomfortable discussing costs with your customers. You might wonder when you’ll get paid but take extreme measures to avoid discussing the topic of money.

These are all signs of Transaction Avoidance.

Practical Solutions

If you are having trouble charging what you’re worth, here are some tips:

Continue reading “What is Transaction Avoidance Syndrome? Part 3 of 3”