Have you ever thought about the amount of profit you’re getting from each of your customers?
There’s a simple way to find this out: it’s called the Customer Profit Contribution calculation.
Continue reading “How to Analyze Your Customer Profit Contribution”
Customer habits are changing as a result of the COVID pandemic. In order to remain competitive, nearly every business owner has had to adapt their delivery, communication method, and product offering.
This change is obvious for industries such as food service, hair salons, nail care, and other in-person businesses where profit margins have been hit especially hard… resulting in the closure of 200,000 businesses (and counting). However, some areas of the market are actually enjoying tremendous profitability.
Want to know what they are?
Continue reading “Which 64 Business Industries are Growing Despite the Pandemic”
Saying “no” to a customer can be really difficult, because it means that the business owner could lose something of value.
Continue reading “I Can’t Afford to Turn Away Any Potential Customers Right Now. What Do You Recommend?”
As the novel Coronavirus (COVID-19) continues to impact more communities across the US and other countries, business owners are especially concerned about how they will continue to operate with a sudden decrease in sales, personnel, materials, or all three.
Continue reading “Weathering the COVID-19 Storm as a Business Owner”
Healthcare is undergoing a big transformation… both for good and for bad.
Here are my thoughts about what the future holds, from a strategic risk point of view.
Continue reading “A Strategic Risk Perspective on the Future of Medicine”
As a new year starts, I want to share what happened in the past 365 days and how I have decided to adjust my company.
Continue reading “My 2019 Business Year In Review”
I had the pleasure of spending an entire day with physicians at the Washington State Medical Association (WSMA) annual conference in Seattle on Saturday, October 12.
In addition to the fantastic speakers who talked about medicolegal issues, technology, and population health, I also heard about policy development with the House of Delegates and new legislative issues at the state and federal level.
Here are my take-aways from the experience.
Continue reading “My Experience at Washington State Medical Association’s 2019 Annual Meeting”
In this first episode of my Featured Practitioner series, you’ll hear from a specialized massage therapist who applied her passion for sports, yoga, and helping people to regain functionality.
Continue reading “Featured Practitioner: Beth Petersen, LMT of Unwind Bodywork”
When you pick a narrow business focus, it can make a world of difference.
There are many ways to niche a healthcare practice, but I believe the best way is by isolating at least three areas in which to specialize.
Keep reading to find out what they are.
Continue reading “What Does it Take to Develop a Triple Niche?”
In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:
- Why is niching important?
- Can niching go too far?
- How do I decide on the right niche?
- Why is it hard to limit your business?
Plus other topics related to picking a niche.
Watch part 2 of the Facebook Live video, or read the transcript below!
Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”