Multi-Level Marketing (MLM) and direct marketing are very popular. The rate of growth of direct sales companies is staggering, especially in the healthcare industry.
Unfortunately, the MLM business model is predatory and takes advantage of people who are in vulnerable situations. Health and Wellness products sold by MLM companies are often unregulated, overpriced, and exaggerate the results.
In this post, you will see why MLM companies take advantage of our basic human needs, and actual statements they use to influence unsuspecting people into signing up.
Continue reading “Examples of the Sneaky Promises MLMs Use to Attract New Reps”
As a business consultant specializing in strategic risk, I discuss all areas where a company can be vulnerable to failing long-term.
One area that I believe affects a lot of business owners—but that we don’t often talk about—is how we present ourselves professionally, which includes the colors we wear.
In this post, I share my story of meeting with a professional color consultant, what I have learned, and why I believe it is a very helpful tool in reducing business risk.
Continue reading “What Happened After I Got a Professional Color Consult [Video]”
Why would a business owner who is already established want to join a Multi-Level Marketing opportunity?
In this video, I answer some questions about why this is such a compelling offer and why joining an MLM can be so dangerous.
Check it out, or read a transcript (with links and other juicy details) by scrolling down.
Continue reading “7 Reasons MLMs are So Attractive to Established Business Owners [Video]”
This is the final in a 3-part series about Pain and Decision-Making.
Part 1 | Part 2 | Part 3
In previous posts, I described ways to see pain objectively, and how to identify pain points, and ways to fix them. In this article, we’ll be examining some difficult topics that most leaders tend to avoid.
Continue reading “5 Painful Discussions That No Organization Should Ignore”
Pain isn’t something most of us want to experience. We are hard-wired to avoid unpleasant conversations, experiences, and memories. And most of the time, this instinct serves us well.
But when it comes to recognizing risks — vulnerabilities and threats that could cause harm — avoiding pain is dangerous.
This is the first in a 3-part series about Pain and Decision-Making.
Part 1 | Part 2 | Part 3
In this post, I will review the basics of pain, our unique thresholds, corresponding fears, and how to evaluate and properly both pain and managing risk. Continue reading “What Happens When We Avoid Pain in Decision-Making?”
When you hear the word “risk,” you probably think of either something dangerous (“don’t do that, you could get hurt!”), or an action that is likely to fail (“if this works out, we’ll be rich; if not, we could lose everything”). But risks are actually neutral; they’re neither good nor bad, but simply describe a degree of uncertainty.
We tend to say that risks are either “positive” or “negative.” But what we’re actually describing is the outcome. If a risk brings a positive outcome, we might enjoy new opportunities and pleasant surprises. If a risk brings a negative outcome, we could experience damage, injury, liability, or loss.
The factors that contribute to outcomes are called threats. Although most threats can’t be eliminated (such as consumer purchase habits, economic instability, and increasing reliance on technology), we can definitely reduce the chance that we will suffer from a negative outcome.
I’m passionate about helping leaders to recognize vulnerabilities in their organization: areas where an attack or loss is likely to occur. In this article, I explain the importance of developing your awareness of risks in a strategic context, the “perfect blend” of strategy and risk, and suggestions for managing them.
Continue reading “What is Strategic Risk, and Why Does It Matter?”